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Notorious Wines - La Vie En Rose

Elementary School friends and Ex Wall Street Executives are blazing their trail in a very competitive premium French Rosé class. Craig Hetherington and Paul Governale have been motivated by great times with friends enjoying a day on the golf course, an evening out on the town or an after work get together to wind down from a busy workday.

“Notorious Pink Rosé has always been about having fun, being a bit provocative and enjoying a fun lifestyle with your favorite people”. The journey started several years ago when Paul and Craig brought Wall Street together with Main Street to create an innovative concept in “Brand Building”. “Notorious Pink had to be better than the rest. We took a chance on developing something that looked different, was easy to remember and had the highest standards of quality in the category.

Produced in Languedoc France, Notorious Pink Rosé is one of the Top Players in a surging premium French Rosé category. The sustainable practices and attention to detail during the production of this estate wine have led to a reduced calorie, low residual sugar, crisp and refreshing high quality category leader. “Patience and strategy have been the cornerstones of our business practices for many years. We believe there is a time to hold tight and let things develop and a time to get aggressive and invest in or execute on an opportunity”. Craig says.

“The expansion of our company through the introduction and growth of new brands has always been the philosophy. We took a chance with Infamous Gold Cabernet Blanc and Scandalous One Cabernet Noir in 2019 and both have produced fantastic results. That has led us to the release of our Grand Cuvée, Victorious Pink Sparkling Rosé”. Introduced in January, 2022, Victorious Pink is the fourth release by Notorious Wines Inc.

“We find that many times in our industry, brands are too similar and rushed to market. Quality will always lead the way and that is overlooked by most and I assume it’s a lack of strategy”, Paul says.

The Notorious Wines Team is smart, strong and accomplishing great things everyday together.


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