Welcome To Versacepolis - Versace Spring-Summer 2021

Donatella Versace welcomes you to the mythical world of Versacepolis for the Spring-Summer 2021 campaign.


Dive into an underwater fantasy with fierce Versace faces Precious Lee, Hailey Bieber, Kendall Jenner, and our new La Medusa handbag. These modern muses are captured by Mert and Marcus in a setting envisioned by Donatella. Inspired by the vastness and beauty of nature, she transports us to the ocean’s previously unexplored depths to present a campaign that is fresh, fantastical and thought-provoking.

“With these images I wanted to portray the modern Medusa. Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa. All of us, with our differences and unique characters, we can express ourselves also in the way we decide to dress. The same thing is true for me, of course. We live in a world in which gender differences are no longer important and we have been given a kind of freedom like never before. Let’s use it and use it well!”

- Donatella Versace

Medusa is the ruler of Versacepolis and namesake of Versace’s latest handbag line, La Medusa. Each style is adorned with a Medusa-head plaque – the same plaque that’s on the doors of Via Gesù, 12: the brand’s first headquarters in Milan. The bag takes centerstage in a series of imagery and videos that portray strength, confidence, and seduction – values at the core of the brand and our Spring-Summer 2021 Collection.

Wearing designs depicting the sea themed Trésor de la Mer motif, the models are illuminated by droplets of saltwater and pictured next to vibrant neon jellyfish, which are called Medusa in Italian.


CREDITS:

Chief Creative Officer: Donatella Versace

Creative Director: Ferdinando Verderi

Photographers: Mert Alas and Marcus Piggott

Stylist: Jacob K.

Hair Stylist: Paul Hanlon

Make-Up Artist: Lucia Pieroni

Talent: Kendall Jenner, Hailey Bieber, Precious Lee, Mona Tougaard,

Mica Argañaraz, Raphael Balzer, and Simone Bricchi


https://www.versace.com/international/en/world-of-versace/stories/advertising-campaigns/versace-ss-2021.html



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