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Whitney Morgan by Zahra Bahari

Whitney Morgan, a new Woman Owned and Founded DTC fashion line for real size women, today announced Neiman Marcus online as its exclusive retail partner. Designed for sizes 1X, 2X and 3X, the line features beautifully tailored classic yet contemporary styles for the office, days off and everywhere in between.


“As more women return to the office, they are looking for options that help them look and feel professional, feminine and sophisticated,” said Zahra Bahari, the founder of Whitney Morgan. “With over 70% of women being over a size 14 (according to Plunkett Research) in the United States, we saw a market opportunity for women unable to find high-quality, beautiful clothes that can be worn in the boardroom or to happy hour, dinners and beyond. Based on very robust pre-sales, we see the need for beautiful pieces in sizes made for real women, and we are proud to have Neiman Marcus as our first retail partner.”


Offering easy and ready to wear pieces, Whitney Morgan provides women a full line of luxe fashion-forward designs made with high-quality, natural fabrics including silk, cashmere, and real leather. The brand’s first collection consists of trend-driven versions of classic dresses, jumpsuits, tops, pants, and jackets.

Whitney Morgan is made in the United States and Italy, the line is available in sizes 1X, 2X and 3X. The line ranges in price from $225 to $695 and is available on NeimanMarcus.com and at Whitney-Morgan.com.


Elevated Magazines: Tell us about the concept behind your clothing line Whitney Morgan.


Zahra Bahari: Over the last few years, I realized there was a gap in the market for inclusive, yet luxurious fashion. We created Whitney Morgan for real-sized women looking for beautiful high-quality classic pieces that can be worn to the office, out with friends, and everywhere their busy lives take them!


Why did you choose to partner exclusively with Neiman Marcus?


We are so excited to partner with Neiman Marcus as they are an iconic retailer that carries only the finest lines and brands. As a luxe clothing line, we know Neiman Marcus shoppers will love Whitney Morgan as they look to purchase clothing for their return to the office or as they pick up well tailored pieces that will become closet staples.

What is your favorite piece from your current collection?

Right now, I am loving our Cashmere Blend Long Cardigan. It’s super soft and is the perfect layering piece to dress up or down as the temperature drops, or even layer on for those days when the weather changes. It’s extremely versatile both in style and purpose while feeling absolutely luxurious with the comfort of cashmere!


How has the world of size-inclusive fashion changed over the years and what are your hopes for the future of the industry?

In recent years, we have seen so many more brands enter the space as well as more brands extend their sizing. All women want to look and feel great in their clothes, and deserve to - that was the reason we started Whitney Morgan. Whitney Morgan is just one option women now have as they look to fill their closet with luxury pieces and I hope many more lines begin to offer options for all women in the future.

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