9 of the Best Photography Services for Real Estate Showcasing
- 8 hours ago
- 4 min read
You may or may not already know that 90% of home buyers looking for a new place use online services before anything else. But with so much competition, you can’t afford to use bottom-tier real estate showcasing services that can’t highlight the true potential of your listings. So what can you do to ensure your properties are shown in all their glory? Today, there are many services that offer on-demand features through user-friendly platforms for listings.
When choosing a service, though, it helps to ensure you focus on the features your agency needs. For example, some services offer high-quality aerial photography using drones, while others can offer stunning virtual tours. Then there are platforms that can handle large-scale projects with high volume. So, it’s safe to say that you need the right service, and from AI-enhanced imagery to high-volume nationwide scheduling, here are some of the best.
HD Estates - best for premium visual marketing
As a premier real estate imagery service, HD Estates also has a very strong reputation in the Pacific Northwest. With expert knowledge of what sells by location, modern photographic equipment and methods, and high-quality images within 48 hours, it’s a go-to industry service.
Standout features
Expert and hand-retouched, no-AI HDR, high resolution, premium photography.
Cinematic property video service using FAA-certified drone photography.
3d scanning and virtual staging tours using industry-leading Matterport tools.
Official website: https://hdestates.com/areas-we-serve/seattle/
Virtuance - best for AI-enhanced photography
There’s nothing wrong with AI as a tool, and when used properly, it can be a powerful ally. Viruance specializes in using AI enhancements to clearly demonstrate the best features of real estate with a proprietary but powerful system for image processing known as HDReal®.
Standout features
Expertly developed imagery powered by an internal AI-enhanced system (HDReal®).
Nationwide coverage and availability for larger property management portfolios.
Extra tools built into the online system, including integrated scheduling and marketing.
Official website: https://www.virtuance.com/
BoxBrownie - best for virtual staging and editing
Geographical restrictions and other issues can prevent an in-person viewing, but there are alternatives. BoxBrownie specializes in crafting virtual staging tours and renovations that buyers can experience without having to travel to the property, making it popular for fixer-upper listings.
Standout features
Highly advanced and photorealistic virtual staging services with fast turnaround.
Day-to-night image conversions and retouching for time-lapse imagery of listings.
Very fast turnaround compared to similar services for edited listing visuals.
Official website: https://www.boxbrownie.com/uk/
Matterport - best for immersive 3D tours
There are sometimes industry leaders who transform their sector. Matterport is one of those services, with feature-rich virtual touring experiences unlike any other on the market, whose high-quality virtual tours offer buyers a much more realistic sense of what they are buying.
Standout features
Highly detailed and rich 3D virtual property touring projects for in-depth viewing.
Detailed walkthroughs are available using Matterport’s digital twinning services.
Access to highly accurate floor plan generation and measurement tools.
Official website: https://matterport.com/
VHT Studios - best for high volume marketing
When you need a real estate showcasing service that can keep up with a busy schedule, VHT Studios is one of the best names around. With high-quality real estate photography for visual marketing, you can expect faster sales when you need reliable and scalable services.
Standout features
Professional, high-grade photography for residential and luxury property listings.
Aerial drone photography services are available for a full-scale external view.
Marketing kits tailored towards real estate listing and property media solutions.
Official website: https://vht.com/
PhotoUp - best for outsourced editing teams
With large volume listings, you need a streamlined service that can handle real estate photo editing en masse. PhotoUp uses outsourced teams of skilled professionals that can help your property service improve consistency and scale business without compromising quality.
Standout features
Dedicated outsourced photo editing support teams with professional experience.
Virtual staging tools are available and even come with item removal services.
Easy access to project management through dedicated cloud-based tools.
Official website: https://www.photoup.net/
Zillow 3D Home - best for Zillow listing integration
Zillow is one of the largest real estate listing platforms on the web. As such, Zillow 3D Home, designed for featuring properties, has native access to and integration with the platform. This makes it much easier for agents seeking affordable all-in-one online showcasing solutions.
Standout features
Seamless and user-friendly integration into the wider Zillow property platform.
Beginner-friendly tools for creating mobile-friendly virtual property listing tours.
One of the most feature-rich interactive walkthrough experiences for buyers.
Official website: https://www.zillow.com/3d-home/
HomeJab - best for fast nationwide scheduling
It isn’t uncommon for listing portfolios to span cities and states, so you sometimes need a service that can offer on-demand services no matter the location. HomeJab is an excellent service for listing imagery throughout the US, with features such as drones and walkthroughs.
Standout features
On-demand access to a massive photographer network throughout the United States.
Fast and easy scheduling tools with a comprehensive, user-friendly delivery service.
Extra feature-rich services are available, such as drones, 3D tours, and walkthroughs.
Official website: https://homejab.com/
PFRE - best for real estate photographer discovery
PFRE isn’t a real estate showcasing service itself, but it is a respected educational resource within the real estate industry and one of the most respected online education resources for photographers, with tools for connecting real estate agents and experienced photographers.
Standout features
Extensive real estate photography education and resources for agents and freelancers.
The most recent industry news and articles with trend and gear recommendations.
A huge directory of skilled photographers that presents networking opportunities.
Official website: https://photographyforrealestate.net/
Summary
There are many services and platforms to choose from when you need high-quality real estate showcasing as an agent. Most are similar, but there are certain services that offer specialist features that can elevate your listings. For example, platforms like HD Estates focus on the highest quality visuals backed up by extensive local market knowledge. However, you can use a service such as VHT Studios when you need high-volume marketing, and PFRE as a resource.
