A$AP Rocky Joins Ray-Ban as First Ever Creative Director

RAY-BAN, the global sunglasses leader and pioneer, announces the appointment of fashion innovator and entrepreneur, A$AP Rocky, as its first ever creative director. Following collaborations with his Summer 2024 Men’s Show in Paris, and an avid wearer of Ray-Ban’s signature, archive and fashion forward styles under the leadership of President Leonardo Maria Delvecchio, comes the groundbreaking news.

Fashion Innovator, Entrepreneur, Multi-Hyphenate artist A$AP Rocky, on the heels of his fourth studio album, Don’t Be Dumb, takes to the helm at Ray-Ban as Creative Director. A visionary partnership bringing together two icons of contemporary culture, he joins in a critical time in the evolution of Ray-Ban.

A$AP’s influence will extend beyond collections to store design, campaign direction and more. Watch out for the special drop in Spring 2025 to get your hands on a pair designed by the artist himself.

Photo courtesy of Ray-Ban