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When Rande Gerber, George Clooney and Mike Meldman introduced Crazy Mountain in March 2026, the trio brought together a philosophy that has shaped their successes - creating something they genuinely wanted to enjoy themselves. The result was a premium non-alcoholic American lager designed for moments when people want to be fully present without compromising on taste or the social experience. Rather than simply responding to the rise of non-alcoholic beverages, Crazy Mountain

Mercedes-Benz strengthens its commitment to tennis and is delighted to welcome tennis star Coco Gauff as a new global brand ambassador. The 21-year-old American is widely regarded as one of the best players worldwide and has already achieved remarkable success in her young career. Currently ranked third on the Official Women’s Tennis Ranking, Coco Gauff is a generational talent and among the favorites for upcoming Grand Slam Tournaments. “Coco Gauff is an exceptional athletic

Reese carried Tyler Ellis Lee ‘Pouchet’ Clutch Small in Cherry Blossom Satin, pictured below. Image sourced from Getty Images Lee ‘Pouchet’ Clutch Small Cherry Blossom Satin Retail $1,650 Personal Touch • Timeless Appeal • Everlasting Luxury tylerellis.com

Jennifer carried Tyler Ellis' Lee ‘Pouchet’ Clutch Small in Cherry Blossom Satin, pictured below. Image sourced from Backgrid Lee ‘Pouchet’ Clutch Small Cherry Blossom Satin Retail $1,650 Personal Touch • Timeless Appeal • Everlasting Luxury tylerellis.com

Frances Tiafoe grew up in a tennis facility. Not as a member, not as a student with paying parents and a private coach. His father, Constant Tiafoe Sr., immigrated to the United States from Sierra Leone in 1993 and spent years as a day laborer before being hired as the on-site custodian at the Junior Tennis Champions Center in College Park, Maryland. The facility gave him a spare office to live in. For the next eleven years, Frances and his twin brother Franklin lived there w

In December 2025, at the Mercedes-Benz Museum in Stuttgart, something historic happened in women's sport. Mercedes-Benz announced a long-term partnership with the Women's Tennis Association — the most significant commercial deal in the WTA's history, dwarfing any previous arrangement and committing to help the tour achieve equal prize money at combined events by 2027. In attendance were Billie Jean King, who founded the WTA over five decades ago, and Roger Federer, who has be

There is a story Emma Raducanu tells about falling in love with Porsche before she ever played a professional match. One of her first tennis coaches drove a 911. Every morning, pulling into the courts for practice, she would see it parked there — white, impossibly clean, quietly commanding. "I'd go wow," she has said. "I really like that car. I really want that car." She was a teenager with a racket and a dream. She was not yet the youngest British woman to win a Grand Slam i

In recent years, drinking culture has evolved. More people are prioritizing wellness, clarity, and intentional living without wanting to sacrifice social rituals or flavor. Enter Crazy Mountain, a premium non-alcoholic lager-style brew created by George Clooney, Rande Gerber, and Mike Meldman. Launched in 2026, Crazy Mountain celebrates adventure, freedom, and grit - without the hangover. “We wanted to create a beer that lets you enjoy the moment, as well as the morning aft

For millions of people, Tony Horton was the face of transformation. As the creator of P90X, Horton helped redefine home fitness, building one of the most recognizable wellness brands of the 2000s through intensity, humor, and relentless motivation. But nearly two decades later, he’s entering a different phase of the health conversation — one less focused on extremes and more centered on sustainability, recovery, and whole-body wellness. His newest venture, MyPower by Tony Hor

Elevated caught up with cover star Danny A. Abeckaser while on the set in Hungary of his latest wrapped feature, Ashes To Iron, which we can expect in 2027. Danny A. Abeckaser has become an industry machine, churning out one film after the next. It is truly impressive. His next film is set to start shooting in July in Budapest, where he will return to direct, produce and co-star in a mobster film called “Killing Hitler,” based on a true story. A Brooklyn native, Danny possess

Tom Claeren is one of the most sought-after creative and film directors, a high-performing influencer, who is an expert in taking the art of living to its highest level. Two years ago, Tom decided to develop his own creative agency based in the heart of the Principality of Monaco. This marked a real turning point in his career. More than an average influencer, Tom Claeren quickly realized the empowerment of social media and the importance to play on each media channel. His exqu