Best Business Ideas To Grow Your Equine Company
If you love and adore horses then you will want to share this passion with the general public. There are so many options when it comes to opening and running an equine business. You could hire out your horses, you might want to run a holiday retreat, or even have business team building days. The possibilities are endless when it comes to these beautiful creatures and everyone will love them just as much as you. Take a look at the article below to find out the best ways you can grow this business.
Use Social Media
This is the 21st century so don’t be afraid to jump on the social media bandwagon with your business. There are so many platforms you can use to help your business excel, instagram is probably the most popular one currently. The best thing about instagram is the engagement from a wide variety of ages. Put up videos of your horses and introduce yourselves, the social media world is your oyster. It might help you to work with a professional photographer who can get you some amazing videos and photos for your social media pages.
Research Marketing Ideas
Unless people think of horses, riding lessons, or team building activities you may be falling short on your customer engagement. Equine companies are very niche so you may have to think harder and more outside the box when it comes to your marketing techniques. You can of course go for the old school ones of leaflets in the local area or advertising on neighbourhood boards. However, you might not reach the clientele you need to stay afloat. You might want to think about creating foil business cards and leaving these dotted around cafes or sports clothing stores. That way people will take an interest and give you a call or email to enquire.
Offer Discounts
There are plenty of other equine companies out there who are all competing for the same customers and clients. You need to make sure you are standing out and coming out on top. If you want to beat the competition then you need to offer something that they don’t. You could create a loyalty scheme where riders get money off after a certain number of bookings. You could also give them free lessons if they help muck out the stables. Think about what will get the customers through the door.
Expand
Lastly, you may be wondering how you can take your business to the next level. Something you might want to consider is opening a shop that sells all sorts of horse merchandise. People who come to you for riding lessons will love your shop. You could even sell horse riding equipment at discount prices for your customers. This way you get more money coming in and you keep your customers' attention when they visit.
Hopefully you found this article insightful and it gave you some ideas you hadn’t yet thought of when it comes to growing your equine business. Remember, it is becoming increasingly common for companies to fail within the first five years of opening so it’s essential you get everything right from the get go.