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Grand Marnier® and 2 Chainz: A Fusion of Artistry and Flavor

In a groundbreaking collaboration, Grand Marnier® and multi-Grammy® award-winning hip-hop artist 2 Chainz are teaming up to unveil "The Rouge Room," a digital content series that celebrates the convergence of diverse talents and flavors.

Grand Marnier embodies the spirit of Grand Encounters, born from the fusion of fine cognac and orange liqueur.  The Rouge Room serves as a dynamic visual platform, a space where the brand can continually showcase contemporary Grand Encounters, year after year.

More than just a visually stunning French-inspired concept, The Rouge Room is a hub for storytelling and content creation. By bringing together various collaborators within this space, Grand Marnier infuses The Rouge Room with cultural significance, setting the stage for memorable encounters that resonate with audiences.

In its inaugural rendition, Grand Marnier and 2 Chainz united their distinct worlds, driven by a shared commitment to creativity and passion.  Renowned for his prolific collaborations, 2 Chainz embodies the essence of a Grand Encounter, enriching the work of his partners with the exceptional talent.

"I've always been a margarita fan, but I found the secret ingredient that makes the classic even better: Grand Marnier," shared 2 Chainz. "That blend of cognac and orange is pure magic. It's a whole vibe upgrade for your margarita and drink style."

Step into The Rouge Room, where 2 Chainz takes center stage, showcasing how Grand Marnier elevates the classic margarita to new heights for Cinco de Mayo and beyond. Filmed against a backdrop of rich Grand Marnier red, with textures reminiscent of the brand's bottle, the visuals bring the essence of the Grand Encounter to life in a vibrant setting.

Andrea Sengara, Vice President of Marketing for Campari America, expressed excitement about the collaboration, stating, "Teaming up with 2 Chainz for the launch of The Rouge Room content series allows us to forge deeper connections with consumers seeking new ways to savor and sip Grand Marnier."

Directed by Atlanta native Ray Neutron and complemented by the visual artistry of Breyona Holt, the content captures the synergy between cognac and orange liqueur in a timeless and cinematic manner. 2 Chainz's bold style, curated by stylist Erik Ziemba, adds another layer of creativity to the project, resulting in content that speaks to the transformative power of Grand Marnier in the cocktail experience.

The Rouge Room content series will be unveiled across digital and social channels, inviting viewers to explore the fusion of flavors and talents. Additionally, Grand Marnier's 'Encounters on Road' event series and presence at the 2024 Roots Picnic in Philadelphia will bring the Grand Encounter to life for consumers.

To experience The Rouge Room content series with 2 Chainz and discover how Grand Marnier can elevate your margarita, visit @grandmarnierusa.


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