Mercedes-Maybach S-Class - A New Definition of Luxury
Since the market launch in 2015, around 60,000 examples of the Mercedes-Maybach S-Class have been delivered worldwide. In 2019, with around 12,000 units, more Mercedes-Maybach S-Class cars were sold than ever before. Alongside China, which experienced a double digit growth rate, the main sales markets in recent years have been Russia, South Korea, the U.S. and Germany. The new Mercedes-Maybach S-Class is poised to continue this success story. It combines the high-tech solutions of the recently presented Mercedes-Benz flagship model with the exclusivity and tradition of Maybach. The 7-inch longer wheelbase compared to the Mercedes-Benz S-Class entirely benefits the rear. Thanks to standard Executive Seats, the rear section becomes a comfortable working or resting area. They are complemented by exclusive details such as large areas of trim on the rear of the front seats and between the two rear passengers. The Mercedes-Maybach S-Class will go on sale in the U.S. in mid-2021.
“With the new Mercedes-Maybach S-Class, we are emphasizing the progressive, modern approach of its exclusive product portfolio shortly before the 100th anniversary of Mercedes-Maybach automobiles,” says Dirk Fetzer, head of Mercedes-Maybach product management. “As they did then, today’s customers have high expectations of their exclusivity and individuality, elegant design and first-class standard of finish, all based on the very latest technology. Especially with respect to comfort, safety and design, the new Mercedes-Maybach S-Class has unique selling features in the hotly contested luxury segment.”
The Mercedes-Maybach S-Class (length/width/height: 215.3/75.6/59.4 inches) is a classic three-box sedan. Distinguishing features at the front include the distinctive hood with a chrome fin and the Mercedes-Maybach radiator grille. This is highly recognizable by its vertical, three-dimensional trim strips. The word mark MAYBACH is elegantly integrated into the chrome surround of the grille. The rear doors are wider than those of the brother models, and the C-pillars feature a fixed quarterlight. Exclusivity is emphasized by the Maybach brand logo on the C-pillar. On request, the Mercedes-Maybach S-Class can be equipped with electrically operated comfort rear doors and the exclusive appearance can be enhanced by a two-tone paint finish with dividing line. This is applied by hand according to the highest quality criteria.
The interior of the Mercedes-Maybach S-Class is based on the completely new interior design of the Mercedes-Benz S-Class. The sculptured look of the dashboard, center console and armrests appears to float above an expansive interior landscape.
Five display screens are equipped as standard, including a 12.8-inch OLED central display as a high-tech control center and a 12.3-inch 3D driver display with three-dimensional representation of other road users and pronounced depth and shade effects.
The distinctive look of the driver display in ‘Exclusive’ mode underlines the special status of the Mercedes-Maybach: the surrounds of the dial instruments are in the brand color rose gold.
This color is also used for the active ambient lighting--the animated LED light band with intelligent comfort and safety functions. With rose gold white and amethyst glow, the active ambient lighting now has two new color themes. The “Welcome Rear” entry display welcomes passengers with a special light show. Adaptive rear lighting has its premiere in the Mercedes-Maybach. This follows the wishes of the occupants in several respects: as well as the brightness, the size and position of the light spot can be adjusted. There is also a wide adjustment range between precise working light and relaxing lounge light
There is plenty of classic luxury on board, too: new features include the large areas of trim on the front seats. High- quality wood surrounds encase the rear of the front seat backrests. With the available Executive Rear Seat Plus package, a similarly striking area of trim is positioned between the two rear passengers.