Solara Society - The Quiet Revolution in Luxury Lifestyle Management

For decades, the promise of a luxury concierge was simple: whatever a client needed, wherever and whenever they needed it. Today, families managing multiple residences, international travel, household teams and increasingly complex schedules require something more proactive.

Solara Society, an invitation-only private lifestyle management membership, is responding to that need with an anticipatory model designed to remove the burden of asking altogether.

“Access can be bought,” said Isabelle Berzanskis, Co-Founder and CEO of Solara Society. “Being known well enough that someone anticipates what you need before you say it out loud has to be built. It’s a relationship, not a transaction.”

Traditional concierge services are fundamentally reactive: a request is received, fulfilled and closed. Solara’s model is built around a dedicated relationship that accumulates knowledge of each family over time. Preferences do not need to be repeatedly explained, options do not need to be continually evaluated and the family’s involvement becomes progressively lighter as the relationship deepens.

What begins as assistance ultimately becomes the removal of entire layers of decision-making.

Berzanskis describes Solara as “the lifestyle layer of the family office.” While family offices have become increasingly sophisticated in managing investments, tax strategy, succession planning and generational wealth, many were not designed to oversee everything outside the balance sheet—including residences, travel, staffing, wellness and the logistics of daily life.

“Family offices have become remarkably sophisticated at managing capital,” Berzanskis said. “Far fewer have solved for everything else. Solara provides the operational infrastructure behind a family’s life, allowing both principals and their family-office teams to move out of reactive mode.”

Rather than relying on a single generalist or a rotating concierge desk, Solara pairs each member with a dedicated lifestyle curator supported by category specialists across private aviation, yachting, residential oversight, staffing, wellness, travel, events and cultural access.

The company maintains a maximum ratio of one curator for every four members. Its team is supported by a globally vetted network of partners and vendors developed and tested over time rather than sourced only when a request arises.

“A generalist can be excellent at many things, but true depth—in private aviation, wellness or the dining landscape of a particular city—comes from specialization,” Berzanskis explained. “We wanted our members to have both: one relationship they trust completely and genuine expertise behind every category of their lives.”

Solara has deliberately limited its membership rather than pursuing scale. Its founders believe meaningful anticipation requires a deep understanding of a family’s preferences, values, rhythms and long-term aspirations—knowledge that cannot be maintained across hundreds of relationships.

Berzanskis brings a distinctive combination of operational and luxury-service experience to the company. Before founding Solara Society, she spent eight years in executive operations leadership at a national real estate and facilities organization, following earlier experience in Manhattan’s luxury retail sector with YOOX Net-A-Porter Group.

That background shaped Solara’s approach: the discipline and accountability of an operations firm combined with the discretion and personal understanding expected from the world’s most trusted private service relationships.

As family offices continue to professionalize and the meaning of wealth management expands beyond financial assets, anticipatory lifestyle management is emerging as an essential form of infrastructure for complex families.

The families who appear most at ease amid extraordinary complexity are not necessarily those with the greatest access. Increasingly, they are the ones who no longer have to ask.

To learn more, visit solarasociety.com.

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