Perrelet, the Swiss brand founded in 1777 by master watchmaker Abraham-Louis Perrelet, presents the Turbine Casino Roulette - an extraordinary new timepiece set to debut at Geneva Watch Week 2026. Produced in a limited edition of just 100 pieces and designed for enthusiasts of both fine watchmaking and gaming, this high-collectible watch reinterprets the Maison’s iconic Turbine concept in an original new way through the captivating lens of casino culture. Perrelet is no stran

When artistry, aesthetics, engineering, and innovation come together in watchmaking, creations that go beyond the mere measurement of time are born. In this spirit, Maison L.Leroy presents the new tourbillon ELYOR, a tribute to the purest tradition of Haute Horlogerie. The appellation “ELYOR” derives from the anagram of Leroy. During the Reign of Terror of the French Revolution (1793-1794), Leroy - whose surname sounded too regal - signed his creations with the anagram “ELYO

Art meets technology. Innovation merges with design. A new chapter in the story of one of the most emblematic creation of CYRUS Genève is being unveiled at Watches and Wonders 2026, where the brand invites collectors to explore the new KLEPCYS VERTICAL TOURBILLON JASPER. Produced in an ultra-limited edition of just five pieces, this exceptional timepiece elevates the Klepcys Vertical Tourbillon to new artistic heights where mechanical daring meets sculptural architecture and

Cyrus Genève expands its contemporary and avant-garde vision of Haute Horlogerie with the DOMINION LAPIS BLUE GMT, a creation that blends technical expertise and emotional intensity in one of its most captivating expressions to date. While preserving the distinctive 42 mm round case in polished and brushed grade 5 titanium and the Maison’s in-house automatic movement, this new proposal marks a significant stylistic evolution: the traditional openworked architecture gives way

THE COMPLETE GUIDE FROM ELEVATED MEN'S LIFESTYLE Why the Watch Market Has Changed The luxury watch market of 2026 is a fundamentally different landscape than it was five years ago. The pandemic-era surge in demand — driven by a combination of discretionary spending redirected from travel, increased interest in tangible collectibles, and genuine enthusiasm from a new generation of collectors — drove prices for the most coveted references to extraordinary levels. The subsequent

A world for those who seek beauty in life. A market for dreamers, investors, and those who appreciate the value of the buying experience just as much as they value the newly made investment of a high end timepiece. As with almost all luxury markets, there are always individuals behind the curtain, cranking the gears and making the connections. One of the top guns of this under-the-radar industry is Arnauld Lapierre. Arnauld is the landing point between luxury timepiece brands

Why the Morning Matters More Than Anything Else There is a reason that virtually every study of high-performance individuals — executives, athletes, artists, entrepreneurs — finds the same thing: the morning is not a warm-up. It is the main event. The decisions you make in the first ninety minutes of your day determine the quality, focus, and trajectory of everything that follows. The world's most successful people understand this at a biological level, and their morning rout

While Hollywood Argued, He Invested When the Hollywood strikes of 2023 brought the AI debate into the sharpest possible focus — actors and writers rightfully concerned about the unauthorized replication of their work, their voices, their likenesses — most celebrities took one of two positions: resistance or silence. Matthew McConaughey took a third path. He started building. McConaughey had been in conversation with ElevenLabs — the New York-based AI voice company now value

In the increasingly crowded world of American whiskey, few new labels have managed to break through with both credibility and character as quickly as ROW 94 . Launched by country music star Dierks Bentley , the Kentucky straight bourbon has, in just over a year, earned a reputation that blends craftsmanship with accessibility—an uncommon pairing in today’s premium spirits market. Now entering its second year, ROW 94 is accelerating its national expansion alongside the release

“Nowadays people know the price of everything and the value of nothing” -Oscar Wilde The runaway materialism that we see today is perhaps the logical conclusion of “technological progress” in manufacturing combined with the unfortunate general consensus of wanting less skin in the game. People no longer need to worry about taking care of a few precious items - anything can be replaced and will arrive in the mail tomorrow. As newer generations have become increasingly more amn

The definition of the luxury man has shifted considerably in the past decade. Where status was once communicated primarily through possessions — the watch, the car, the suit — today's high-net-worth male consumer is defined as much by how he spends his time as what he owns. Experience, wellness, adventure, and purposeful consumption have joined the traditional markers of luxury masculinity in ways that are reshaping everything from fashion to real estate to travel. At Elevate