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Perrelet is delighted to introduce the WEEKEND GMT ATLAS, a limited series of just 50 pieces created in collaboration with the Dubai-based atelier IFL Watches, which is renowned for its bespoke, hand-painted dials. The classic Weekend GMT, a model that has previously been available in vibrant and trendy colours, has been reimagined in this exclusive edition, with its GMT display transformed into a true work of art. Each dial is a blank canvas that is hand-painted to tell a s

Where ART 01 asserted a concept, ART 02 distills its quintessence. More essential and more universal, it embodies the highest expression of the codes the Maison has developed since 2024. From a manifesto was born a language. From that language, a signature now emerges. With this horological achievement, ART 02 marks ALTO’s entry into a new era. ART 02 opens new horizons for the Maison and inaugurates its first permanent collection. After a decade shaping watch design at Carti

When Rande Gerber, George Clooney and Mike Meldman introduced Crazy Mountain in March 2026, the trio brought together a philosophy that has shaped their successes - creating something they genuinely wanted to enjoy themselves. The result was a premium non-alcoholic American lager designed for moments when people want to be fully present without compromising on taste or the social experience. Rather than simply responding to the rise of non-alcoholic beverages, Crazy Mountain

For millions of people, Tony Horton was the face of transformation. As the creator of P90X, Horton helped redefine home fitness, building one of the most recognizable wellness brands of the 2000s through intensity, humor, and relentless motivation. But nearly two decades later, he’s entering a different phase of the health conversation — one less focused on extremes and more centered on sustainability, recovery, and whole-body wellness. His newest venture, MyPower by Tony Hor

Tom Claeren is one of the most sought-after creative and film directors, a high-performing influencer, who is an expert in taking the art of living to its highest level. Two years ago, Tom decided to develop his own creative agency based in the heart of the Principality of Monaco. This marked a real turning point in his career. More than an average influencer, Tom Claeren quickly realized the empowerment of social media and the importance to play on each media channel. His exqu

In February 2026, a story circulated through European social media that captured something larger than itself. A 90-year-old taxi driver from Málaga, Spain rented a luxury yacht for an afternoon, wore a pair of cheap gold chains, and posed for a series of photographs that he then used to present himself as a billionaire. The story spread because of how brazen it was. The interesting part, for anyone paying attention to dating apps in 2026, isn't the deception itself. It's the

Perrelet, the Swiss brand founded in 1777 by master watchmaker Abraham-Louis Perrelet, presents the Turbine Casino Roulette - an extraordinary new timepiece set to debut at Geneva Watch Week 2026. Produced in a limited edition of just 100 pieces and designed for enthusiasts of both fine watchmaking and gaming, this high-collectible watch reinterprets the Maison’s iconic Turbine concept in an original new way through the captivating lens of casino culture. Perrelet is no stran

When artistry, aesthetics, engineering, and innovation come together in watchmaking, creations that go beyond the mere measurement of time are born. In this spirit, Maison L.Leroy presents the new tourbillon ELYOR, a tribute to the purest tradition of Haute Horlogerie. The appellation “ELYOR” derives from the anagram of Leroy. During the Reign of Terror of the French Revolution (1793-1794), Leroy - whose surname sounded too regal - signed his creations with the anagram “ELYO

Art meets technology. Innovation merges with design. A new chapter in the story of one of the most emblematic creation of CYRUS Genève is being unveiled at Watches and Wonders 2026, where the brand invites collectors to explore the new KLEPCYS VERTICAL TOURBILLON JASPER. Produced in an ultra-limited edition of just five pieces, this exceptional timepiece elevates the Klepcys Vertical Tourbillon to new artistic heights where mechanical daring meets sculptural architecture and

Cyrus Genève expands its contemporary and avant-garde vision of Haute Horlogerie with the DOMINION LAPIS BLUE GMT, a creation that blends technical expertise and emotional intensity in one of its most captivating expressions to date. While preserving the distinctive 42 mm round case in polished and brushed grade 5 titanium and the Maison’s in-house automatic movement, this new proposal marks a significant stylistic evolution: the traditional openworked architecture gives way

THE COMPLETE GUIDE FROM ELEVATED MEN'S LIFESTYLE Why the Watch Market Has Changed The luxury watch market of 2026 is a fundamentally different landscape than it was five years ago. The pandemic-era surge in demand — driven by a combination of discretionary spending redirected from travel, increased interest in tangible collectibles, and genuine enthusiasm from a new generation of collectors — drove prices for the most coveted references to extraordinary levels. The subsequent