Von Dutch and Reserve Jets Take Over Crane’s Club Restaurant Meatpacking for a NYFW Celebration with Adriatique To Celebrate Women’s Magazine Hosted by Gigi Burk
A late-night New York Fashion Week celebration at the exclusive Crane Club’s restaurant brought together fashion, music, nightlife and a distinctly downtown crowd.
New York Fashion Week spilled into the early hours of September 11 as Women’s Magazine, Von Dutch and Reserve Jets joined forces for an invitation-only celebration at Crane Club Restaurant in Manhattan’s Meatpacking District, bringing together an eclectic mix of fashion figures, creatives, entertainers, models and nightlife insiders for one of the week’s most energetic late-night gatherings.
Hosted by GiGi Burk, founder and creative director of Women’s Magazine, the evening welcomed approximately 400 guests into Crane Club for a celebration built around fashion, music and immersive experiences. At the center of the night was a performance by Adriatique, the internationally recognized Zurich-based electronic duo whose atmospheric, club-driven sound has made them fixtures on dance floors and festival stages around the world.
The party unfolded as a full sensory takeover. Guests arrived in custom Von Dutch pink NYFW trucker hats, while custom flash tattoos, Von Dutch-branded coconuts, an extravagant candy room, bottle service and a series of photo moments created an environment designed as much for participation as it was for observation. Branded mirrors and neon installations added to the visual identity of the evening, reinforcing the unmistakable pink-and-black aesthetic carried throughout the space.
As the night progressed, the atmosphere shifted when Adriatique took over the DJ booth. The room darkened, leaving Women’s Magazine and Von Dutch pink neon signage as the primary illuminated elements, transforming Crane Club into an intimate, high-energy dance floor and giving the celebration a distinctly cinematic NYFW finale.
The guest list reflected the increasingly fluid relationship between fashion, entertainment and internet culture. Attendees included Women’s Magazine Founder and Creative Director GiGi Burk, Luciano Scalioni, Reserve Jets Founder Hassan Chowdhury, Ellen von Unwerth, Dixie D’Amelio, Ashley Haas, Syria Moskowitz, Jessee O., Irene Crespo, Grace Young, Taryn Grobbel, Elisabeth Edwards, Huddy, Mitsy Sanderson, Noor Zahra, Chris Theo, Sunny Suljic, Sofia Jamora, Olivia Alboher, Sergio Farias, Tika Camaj, Sophie de Han, Kaelin Dalzell, Cait Knight, Julia Ernst, Kaitelyn Ernst, Linn Aker, Maurice Fadida, Richie Romero and Ronnie Madra, alongside TAO Group founder Noah Tepperberg, among others.
For Women’s Magazine, the celebration represented another milestone in the rapid expansion of an independent title that launched less than two years ago. Founded in 2025 by Burk, who serves as editor-in-chief, the publication has quickly developed beyond its print roots into a broader editorial and experiential platform spanning fashion, art, culture and live events.
Since its debut, Women’s Magazine has sold out Issues N.01 and N.02, moving 8,000 copies in a single quarter and distributing across seven cities without paid acquisition, according to the publication. Its newest edition, N.03, features Teyana Taylor and Mick Jagger on its covers, with additional inserts by Ellen von Unwerth photographed in Saint-Tropez. Following its New York Fashion Week presence, the publication is set to continue its international fashion calendar with an activation during Paris Fashion Week later this month.
The publication’s growth has also extended into live experiences. During its first year, Women’s Magazine produced four major rooms across New York and Paris, including events at Crane Club, an 800-person Paris launch at Serpent à Plumes, and a 2,000-person takeover of Maxim’s during Paris Fashion Week.
Its expanding ecosystem includes the Icon Society, an invitation-only community that the publication says represents approximately 126 million combined followers, as well as Burk’s weekly interview series, which continues to expand the brand’s digital reach. The magazine reports that approximately 80 percent of its audience falls between the ages of 18 and 34, positioning the publication within a generation increasingly shaping the relationship between fashion, celebrity and digital culture.
A New Era for Von Dutch
The celebration also arrived during a significant period of reinvention for Von Dutch, the Y2K-era label whose trucker hats and logo-heavy aesthetic became synonymous with early-2000s fashion.
Following its 2024 acquisition by WSG Brands, led by entrepreneur Jack Cheika, the brand has undertaken a broader effort to rebuild its infrastructure, expand distribution and reinterpret its heritage for a contemporary audience. The NYFW celebration offered a natural setting for the label’s visual language, with its signature trucker hats becoming an integral part of the evening’s dress code and atmosphere.
Reserve Jets Takes Flight
Providing the event’s aviation partnership was Reserve Jets, an on-demand private aviation brand offering access to large-cabin aircraft through its direct fleet and global partner network.
Travelers can arrange private flights through Reserve Jets using on-demand charter, prepaid jet card options or discounted empty-leg opportunities, depending on their travel needs and frequency.
Women’s Magazine
Founded in 2025 by GiGi Burk, Women’s Magazine is an independent fashion, culture and art publication combining print, digital and live experiences under one editorial platform. The publication is distributed across New York, Paris, London, Los Angeles, Milan, Tokyo and Miami, with an expanding presence across fashion, art, entertainment and contemporary culture.
The September 11 celebration at Crane Club offered a snapshot of that evolving identity: part fashion event, part nightlife experience and part cultural gathering, bringing together established industry names and a younger generation of creators and personalities under one roof.
As New York Fashion Week moved toward its final hours, Crane Club became a distinctly pink-lit meeting point for the city’s fashion and nightlife set — with Women’s Magazine, Von Dutch, Reserve Jets and Adriatique providing the soundtrack and setting for another defining NYFW night.
