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For decades, the promise of a luxury concierge was simple: whatever a client needed, wherever and whenever they needed it. Today, families managing multiple residences, international travel, household teams and increasingly complex schedules require something more proactive. Solara Society, an invitation-only private lifestyle management membership, is responding to that need with an anticipatory model designed to remove the burden of asking altogether. “Access can be bought,

The AP x Swatch collaboration is a good example of how the boundaries of luxury have changed. The significance isn't simply that a luxury watchmaker collaborated with a mass-market brand. It's that the collaboration allowed people who might never have considered themselves part of the traditional luxury-watch world to participate in the conversation. That's an important distinction. Luxury used to be largely about exclusivity: who could access something, how scarce it was, an

For over two centuries, L.LEROY, whose origins date back to 1785, has cultivated a unique vision of Haute Horlogerie through a perfect blend of technical mastery, refined aesthetic sensibility and meticulous attention to detail, creating exceptional timepieces that embody and perpetuate an extraordinary heritage of excellence. Throughout its extraordinary history, the Maison has created masterpieces for emperors, monarchs, aristocrats, artists and explorers, establishing itse

Perrelet continues to refine the Weekend collection with the introduction of exquisite natural stone dials in its time-only model, interpreting a style that combines functional simplicity with aesthetic appeal. Following the success of the aventurine and malachite editions, the Maison is now unveiling four new versions featuring lapis lazuli and turquoise, evoking clear skies and the depths of the sea, alongside the classic elegance of black onyx and the warmth and modern,

Perrelet is delighted to introduce the WEEKEND GMT ATLAS, a limited series of just 50 pieces created in collaboration with the Dubai-based atelier IFL Watches, which is renowned for its bespoke, hand-painted dials. The classic Weekend GMT, a model that has previously been available in vibrant and trendy colours, has been reimagined in this exclusive edition, with its GMT display transformed into a true work of art. Each dial is a blank canvas that is hand-painted to tell a s

Where ART 01 asserted a concept, ART 02 distills its quintessence. More essential and more universal, it embodies the highest expression of the codes the Maison has developed since 2024. From a manifesto was born a language. From that language, a signature now emerges. With this horological achievement, ART 02 marks ALTO’s entry into a new era. ART 02 opens new horizons for the Maison and inaugurates its first permanent collection. After a decade shaping watch design at Carti

Mercedes-AMG is delighted to welcome Brad Pitt as the newest member of the World’s Fastest Family. Known for his starring role in the Hollywood blockbuster F1® THE MOVIE and his unmistakable on-screen presence, Brad combines ambition, performance and a spirit of innovation – values that are deeply rooted in the DNA of Mercedes‑AMG. His passion for powerful, emotionally engaging cars makes him the perfect ambassador as AMG enters a new dimension of performance. Brad will repre

When Rande Gerber, George Clooney and Mike Meldman introduced Crazy Mountain in March 2026, the trio brought together a philosophy that has shaped their successes - creating something they genuinely wanted to enjoy themselves. The result was a premium non-alcoholic American lager designed for moments when people want to be fully present without compromising on taste or the social experience. Rather than simply responding to the rise of non-alcoholic beverages, Crazy Mountain

For millions of people, Tony Horton was the face of transformation. As the creator of P90X, Horton helped redefine home fitness, building one of the most recognizable wellness brands of the 2000s through intensity, humor, and relentless motivation. But nearly two decades later, he’s entering a different phase of the health conversation — one less focused on extremes and more centered on sustainability, recovery, and whole-body wellness. His newest venture, MyPower by Tony Hor

Tom Claeren is one of the most sought-after creative and film directors, a high-performing influencer, who is an expert in taking the art of living to its highest level. Two years ago, Tom decided to develop his own creative agency based in the heart of the Principality of Monaco. This marked a real turning point in his career. More than an average influencer, Tom Claeren quickly realized the empowerment of social media and the importance to play on each media channel. His exqu

In February 2026, a story circulated through European social media that captured something larger than itself. A 90-year-old taxi driver from Málaga, Spain rented a luxury yacht for an afternoon, wore a pair of cheap gold chains, and posed for a series of photographs that he then used to present himself as a billionaire. The story spread because of how brazen it was. The interesting part, for anyone paying attention to dating apps in 2026, isn't the deception itself. It's the