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Perrelet, the Swiss brand founded in 1777 by master watchmaker Abraham-Louis Perrelet, presents the Turbine Casino Roulette - an extraordinary new timepiece set to debut at Geneva Watch Week 2026. Produced in a limited edition of just 100 pieces and designed for enthusiasts of both fine watchmaking and gaming, this high-collectible watch reinterprets the Maison’s iconic Turbine concept in an original new way through the captivating lens of casino culture. Perrelet is no stran

When artistry, aesthetics, engineering, and innovation come together in watchmaking, creations that go beyond the mere measurement of time are born. In this spirit, Maison L.Leroy presents the new tourbillon ELYOR, a tribute to the purest tradition of Haute Horlogerie. The appellation “ELYOR” derives from the anagram of Leroy. During the Reign of Terror of the French Revolution (1793-1794), Leroy - whose surname sounded too regal - signed his creations with the anagram “ELYO

Art meets technology. Innovation merges with design. A new chapter in the story of one of the most emblematic creation of CYRUS Genève is being unveiled at Watches and Wonders 2026, where the brand invites collectors to explore the new KLEPCYS VERTICAL TOURBILLON JASPER. Produced in an ultra-limited edition of just five pieces, this exceptional timepiece elevates the Klepcys Vertical Tourbillon to new artistic heights where mechanical daring meets sculptural architecture and

Cyrus Genève expands its contemporary and avant-garde vision of Haute Horlogerie with the DOMINION LAPIS BLUE GMT, a creation that blends technical expertise and emotional intensity in one of its most captivating expressions to date. While preserving the distinctive 42 mm round case in polished and brushed grade 5 titanium and the Maison’s in-house automatic movement, this new proposal marks a significant stylistic evolution: the traditional openworked architecture gives way

THE COMPLETE GUIDE FROM ELEVATED MEN'S LIFESTYLE Why the Watch Market Has Changed The luxury watch market of 2026 is a fundamentally different landscape than it was five years ago. The pandemic-era surge in demand — driven by a combination of discretionary spending redirected from travel, increased interest in tangible collectibles, and genuine enthusiasm from a new generation of collectors — drove prices for the most coveted references to extraordinary levels. The subsequent

A world for those who seek beauty in life. A market for dreamers, investors, and those who appreciate the value of the buying experience just as much as they value the newly made investment of a high end timepiece. As with almost all luxury markets, there are always individuals behind the curtain, cranking the gears and making the connections. One of the top guns of this under-the-radar industry is Arnauld Lapierre. Arnauld is the landing point between luxury timepiece brands

“Nowadays people know the price of everything and the value of nothing” -Oscar Wilde The runaway materialism that we see today is perhaps the logical conclusion of “technological progress” in manufacturing combined with the unfortunate general consensus of wanting less skin in the game. People no longer need to worry about taking care of a few precious items - anything can be replaced and will arrive in the mail tomorrow. As newer generations have become increasingly more amn

The definition of the luxury man has shifted considerably in the past decade. Where status was once communicated primarily through possessions — the watch, the car, the suit — today's high-net-worth male consumer is defined as much by how he spends his time as what he owns. Experience, wellness, adventure, and purposeful consumption have joined the traditional markers of luxury masculinity in ways that are reshaping everything from fashion to real estate to travel. At Elevate

Akillis Presents: Obsessed When blue becomes a signature, an obsession, a statement. With Obsessed, Akillis transforms blue into a statement of identity. Akillis unveils Obsessed, its new campaign spotlighting blue, the Maison’s emblematic color. Intense, vibrant, and magnetic, this signature blue stands as a visual manifesto. More than a shade, it is an attitude. More than a backdrop, it is a declaration. Since its beginnings, Akillis has cultivated a bold vision of contemp

Grain & Barrel Spirits announces the introduction of the newest brand in its portfolio, High Goal Luxury Gin . Born of the sport of polo and gleaning inspiration from the culinary epicenter of Charleston, South Carolina, where the gin is produced, High Goal is a “New World” gin that utilizes hints of citrus and mint in its unique blend of regionally-focused botanicals. The original vision of serial spirits entrepreneur Matti Christian Anttila, Co-Founder and CEO of Grain and

As the tide turns toward Spring, the modern coastal inhabitant is trading fleeting seasonal trends for the “Savile Row mindset” of Bennett Winch . Born from a desire to create “Objects of Soul and Purpose,” this British powerhouse has redefined the travel category by proving that true luxury is a tool built to be repaired, not replaced. In an era of disposable fashion, Bennett Winch stands as a “gracious disruption,” offering a line of luggage that feels as at home in a Hermo