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“Nowadays people know the price of everything and the value of nothing” -Oscar Wilde The runaway materialism that we see today is perhaps the logical conclusion of “technological progress” in manufacturing combined with the unfortunate general consensus of wanting less skin in the game. People no longer need to worry about taking care of a few precious items - anything can be replaced and will arrive in the mail tomorrow. As newer generations have become increasingly more amn

The definition of the luxury man has shifted considerably in the past decade. Where status was once communicated primarily through possessions — the watch, the car, the suit — today's high-net-worth male consumer is defined as much by how he spends his time as what he owns. Experience, wellness, adventure, and purposeful consumption have joined the traditional markers of luxury masculinity in ways that are reshaping everything from fashion to real estate to travel. At Elevate

Akillis Presents: Obsessed When blue becomes a signature, an obsession, a statement. With Obsessed, Akillis transforms blue into a statement of identity. Akillis unveils Obsessed, its new campaign spotlighting blue, the Maison’s emblematic color. Intense, vibrant, and magnetic, this signature blue stands as a visual manifesto. More than a shade, it is an attitude. More than a backdrop, it is a declaration. Since its beginnings, Akillis has cultivated a bold vision of contemp

Grain & Barrel Spirits announces the introduction of the newest brand in its portfolio, High Goal Luxury Gin . Born of the sport of polo and gleaning inspiration from the culinary epicenter of Charleston, South Carolina, where the gin is produced, High Goal is a “New World” gin that utilizes hints of citrus and mint in its unique blend of regionally-focused botanicals. The original vision of serial spirits entrepreneur Matti Christian Anttila, Co-Founder and CEO of Grain and

As the tide turns toward Spring, the modern coastal inhabitant is trading fleeting seasonal trends for the “Savile Row mindset” of Bennett Winch . Born from a desire to create “Objects of Soul and Purpose,” this British powerhouse has redefined the travel category by proving that true luxury is a tool built to be repaired, not replaced. In an era of disposable fashion, Bennett Winch stands as a “gracious disruption,” offering a line of luggage that feels as at home in a Hermo

Italian designer Giuliano Mazzuoli has built a legacy by finding the extraordinary in the everyday, transforming the mechanical soul of the automotive world into wearable masterpieces. From the iconic, pressure-gauge-inspired curves of the Manometro to his latest artisanal breakthroughs, Mazzuoli’s timepieces serve as a testament to the “Made in Italy” philosophy of passion and precision. His approach to watchmaking is less about following trends and more about an uncomprom

Launched in 2017, the Weekend collection was conceived by Perrelet as a refined expression of classic and minimalist watchmaking, offering an alternative to the brand’s emblematic Turbine and Double Rotor lines. Designed to meet the expectations of a wider audience, it features a meticulously proportioned 39 mm stainless-steel case, combining elegance, versatility, and contemporary wearability. Since its launch, the collection has been available in time-only and date, GMT, a

At 78 years old, Sammy Hagar isn’t slowing down. The Rock & Roll Hall of Famer still maintains a demanding performance schedule, oversees multiple businesses and brings the same high-energy presence to the stage that has defined his career for decades. Now, the Red Rocker is applying the same discipline and longevity mindset that powers his lifestyle to a new venture: daily nutrition. Hagar has partnered with Las Vegas–based manufacturer Nature’s Lab to launch Red Rocker Es

For Patrick Knowles, luxury has never been about excess. It’s about intention. Best known for his award-winning yacht interiors under Patrick Knowles Designs , Knowles has evolved into something far more expansive: a lifestyle architect shaping how people experience refinement in everyday moments through his brand, The Quintessential Yachtsman. What began as bespoke yacht design has grown into a curated ecosystem of experiences, products, and partnerships that invite consumer

Founded in Paris in 1785 by Charles-Basile Le Roy, L. Leroy is one of the great names that shaped the history of haute-horlogerie. For over two centuries, the Maison has measured not only time, but human ambition, artistic sensibility, and mechanical genius. From grand complications created for sovereigns, emperors, and cultural icon to marine chronometers that accompanied explorers across oceans, the Maison has continuously embodied the highest expression of watchmaking art

The Klepcys DICE, the world’s first double independent chronograph, was first unveiled in August 2021. A much appreciated technical innovation that allows two-time intervals to be measured independently or in synchrony. It is the result of meticulous research and development conducted by esteemed master watchmaker Jean-François Mojon, the creative mind behind all Cyrus Genève watches since the brand’s foundation in 2010. A useful tool for independently or simultaneously reco