

Casa Princeton and the Power of Intentional Real Estate
Some homes sell on price. Casa Princeton, 843 Princeton St, Santa Monica, CA, sold on intention. At $6,900,000 and a staggering $2,948 per square foot, the property represents the highest turnkey price per square foot ever recorded in the entirety of the Santa Monica flats. It sold over ask, with multiple offers in a single week—a headline that is impressive on its own. But the real story lives underneath the numbers, in the convergence of design, craftsmanship, and represent












































