Crazy Mountain - The New Non-Alcoholic Beer by George Clooney, Rande Gerber, and Mike Meldman
- Apr 16
- 4 min read
Updated: Apr 21
In recent years, drinking culture has evolved. More people are prioritizing wellness, clarity, and intentional living without wanting to sacrifice social rituals or flavor. Enter Crazy Mountain, a premium non-alcoholic lager-style brew created by George Clooney, Rande Gerber, and Mike Meldman. Launched in 2026, Crazy Mountain celebrates adventure, freedom, and grit - without the hangover.
“We wanted to create a beer that lets you enjoy the moment, as well as the morning after,” says Gerber. “Something real, refreshing and crafted for the way we actually live today.” This ethos defines the drink and the lifestyle it supports: intentional, mindful, and wide open.
Crazy Mountain is a premium non-alc lager-style brew for people who want to live healthier without giving up the ritual, taste, and camaraderie of drinking a cold beer. Proudly brewed in America, each 12 oz can contains approximately 65 calories, making it an easy choice for those watching their intake or simply seeking a lighter option.
The non-alc brew currently comes in two varieties: Original, a non-alcoholic take on a classic American lager, and Lime, bright and crisp with a natural lime twist. Both are crafted to deliver the same satisfying experience of a full-bodied beer without the after-effects, reflecting the founder’s vision of enjoyment without compromise.
And, not all non-alcoholic beers are created equal. Crazy Mountain is brewed using a proprietary maltose-negative yeast, which naturally limits alcohol while preserving flavor integrity. Unlike many N/A beers that remove alcohol after brewing, Crazy Mountain maintains a full-bodied taste with real beer flavor, making it an excellent swap for a traditional lager. This process also reduces the environmental impact compared to standard dealcoholized N/A beers. The result is a drink that tastes like beer, feels social, and aligns with an active, balanced lifestyle.
Inspired by the founders’ desire for a balance, the trio of entrepreneurs have paid more attention to their health in recent years and were looking for something that fits the lifestyle, without giving up flavor or connection. Launching a non-alcoholic beer felt like the natural next step. According to Gerber, “This isn’t just a beer - it’s a choice. Crazy Mountain belongs to everyone pushing for more and wanting to live wide open - whether it’s riding the biggest wave, climbing the highest mountain, the fight they show up for, or the dream they refuse to let go of.”
Rather than forcing restriction, Crazy Mountain offers freedom. It allows people to enjoy the same rituals like cracking open a cold one with friends, savoring flavor, and participating in camaraderie, while staying present and ready for whatever comes next.
Fueled by lifestyle, the brand is designed for those who live by their own code: cowboys after a long ride, surfers at dawn, fighters, skaters, musicians, athletes, entrepreneurs & creators. The name comes from the concept that everyone has a “Crazy Mountain” they are chasing, whether it’s a dream, goal, creative project, or true adventure. The founders drew inspiration from that philosophy to create a beer that aligns with inner drive, ambition, and the pursuit of more. It’s a brand built to fuel momentum. As Rande Gerber puts it, “It’s beer, only freer.”
Just launched in March 2026, Crazy Mountain has already been thoughtfully integrated into iconic restaurants and hotels across the country, for a mindful drinking experience from Melrose Avenue to the coast of Miami. The non-alc brew is now featured in Craig’s in West Hollywood, Rossotti's Alpine Inn in Portola Valley, California, Palm Tree Club in Miami, and Morgan Wallen’s This Bar & Tennessee Kitchen in Nashville. Crazy Mountain has also developed partnerships with Mike Meldman’s own Discovery Land Group and The h.wood Group, who operates nightlife destinations including Delilah in LA, Vegas, Dallas, and Miami, as well as Bootsy Bellows at SoFi Stadium.
Partnering with the best-in-class beer distributors in each geography, Crazy Mountain is being introduced to new markets by Reyes, Keg 1, Southern Glazers, Andrews, Columbia Distributing, Crescent Crown, and many others. Working to ensure access to Crazy Mountain across the nation, these relationships allow the brew to grow quickly and consistently reach new locales. The team is supported by great liquor accounts like Total Wine & More and BevMo!, alongside retailers like GoPuff that allow access for home delivery and regional liquor chains like Kappy's Fine Wine & Spirits in Massachusetts.
Made for people who want experiences, not hangovers, social moments can be elevated with a case of the non-alcoholic beverage, shining a light on social connection and present conversation. Resonating for the lifestyle it embodies, Crazy Mountain appeals to a new generation of drinkers who prioritize wellness but refuse to give up community or adventure. With a full-flavor beer that clocks in at 65 calories, Crazy Mountain is accessible for those that are mindful of their consumption. Its proprietary brewing process, thoughtful distribution, and carefully selected partners all reflect a brand built for a modern lifestyle. For those chasing their next “Crazy Mountain,” whether an athlete, creative, entrepreneur, or adventurer, the beverage can keep pace with any lifestyle, staying social and in the moment.
