In recent years, drinking culture has evolved. More people are prioritizing wellness, clarity, and intentional living without wanting to sacrifice social rituals or flavor. Enter Crazy Mountain , a premium non-alcoholic lager-style brew created by George Clooney , Rande Gerber , and Mike Meldman . Launched in 2026, Crazy Mountain celebrates adventure, freedom, and grit - without the hangover.   “We wanted to create a beer that lets you enjoy the moment, as well as the morning

In the increasingly crowded world of American whiskey, few new labels have managed to break through with both credibility and character as quickly as ROW 94 . Launched by country music star Dierks Bentley , the Kentucky straight bourbon has, in just over a year, earned a reputation that blends craftsmanship with accessibility—an uncommon pairing in today’s premium spirits market. Now entering its second year, ROW 94 is accelerating its national expansion alongside the release

The world's greatest culinary experiences share a quality that is almost impossible to define and immediately recognizable when encountered — a sense that every element has been considered, that nothing is accidental, and that the people behind the experience care deeply about the impression it leaves. That quality is what Elevated Wine Spirits & Cuisine has sought out and celebrated since the magazine's founding. In 2026, the global fine dining and luxury beverage landscape

Julian “Pappy” Van Winkle, Sr., the iconic figure behind one of America’s most coveted bourbon brands, celebrated what would have been his 150th birthday on March 22, 2024. This legacy has continued to shape the world of whiskey and beyond through a four-generation family business. As the patriarch of the Van Winkle distilling family, Van Winkle’s influence has extended far beyond his lifetime, continuing on in the entrepreneurial success of his grandchildren and great grandc

Grain & Barrel Spirits announces the introduction of the newest brand in its portfolio, High Goal Luxury Gin . Born of the sport of polo and gleaning inspiration from the culinary epicenter of Charleston, South Carolina, where the gin is produced, High Goal is a “New World” gin that utilizes hints of citrus and mint in its unique blend of regionally-focused botanicals. The original vision of serial spirits entrepreneur Matti Christian Anttila, Co-Founder and CEO of Grain and

Produced in Provence, France by legendary wine producer Valerie Rouselle of Château Roubine, Forever Young is a refreshing Rosé that provides a sophisticated, quality choice for consumers seeking a premium Rosé. The new vintage is presented in bespoke bottle designs created to give full expression to the quality and the radiant color of the wine within. The hallmarks of the new packaging include an expanded floral design that fully encases the Côtes de Provence Rosé bottle,

Sushi by Bou , the acclaimed omakase concept celebrated for its intimate counters, premium fish, and vibrant speakeasy-style atmosphere, is turning up the volume in downtown Manhattan. The brand debuted its newest location in the East Village in February 2026, marking its 10th location in New York State and another milestone in its rapid national expansion. Known for redefining the traditional sushi counter, Sushi by Bou pairs indulgent, chef-driven omakase with an approacha

The Eighth Officially Opens in Manhattan — A Collaborative Concept Between  Opus Hospitality, Legeard Studio and Hospitality Leader Richie Romero The Eighth, Chelsea’s newest concept, is a cocktail-driven restaurant rooted in atmosphere, ritual, and emotional resonance. Conceived as a space outside ordinary time, it offers an alternative to the speed, spectacle, and trend-chasing that dominate much of New York’s nightlife. The experience is meant to be intentionally slow and

Carrying forward a family legacy that spans centuries, Maximilian Riedel is the 11th-generation CEO of the historic Austrian glassmaker, Riedel . He has played a pivotal role in shaping the modern identity of the brand, which celebrates its 270th anniversary this year, while preserving its tradition of craftsmanship and design. Pioneering grape varietal-specific stemware, Riedel has become the brand of choice for wine connoisseurs and drink specialists, hospitality professio

As the leaves turn golden and the air gets crisp, it’s time to elevate your cocktail game with a seasonal spin on an old classic. This fall season, Longbranch is serving up a warm and toasty take on the iconic espresso martini. Swap your vodka for Longbranch’s smoky and sweet bourbon – introducing, the Bourbon Espresso Manhattan.  Longbranch is Kentucky Straight Bourbon refined with Texas mesquite and oak charcoal – a unique and proprietary method that deepens flavor. The bou

Wild Turkey Distilling Co., the award-winning distillery known for its bold Kentucky bourbon, is raising a glass to legendary Master Distiller, Jimmy Russell, who today celebrates his 70th anniversary with the distillery. Jimmy first stepped foot in the distillery on September 10, 1954, and over the following years, his steadfast and sometimes stubborn dedication to making bourbon the pre-prohibition way has cemented Wild Turkey as an American icon and helped to drive the suc