top of page

Creating a Positive User Experience: The Role of Content Moderation Services



One of the main goals of any business with an online platform is to create a positive user experience. With stronger user engagement, brand loyalty and trust among consumers can be achieved. This is where the role of content moderation services comes in. 


Harmful content that can damage a brand’s reputation can be regulated with effective moderation. By enforcing strict community guidelines and policies, users can have safe interactions, which can attract potential customers to their platform.


What Is User Experience? 

User experience is an essential aspect of digital marketing, focusing on how users interact with a brand’s website, app, or other platforms. Users may post reviews based on their products or services on their social media channels or have open discussions on their online forums. 


If consumers feel safe sharing their thoughts and opinions about a brand, they are more likely to spread positive remarks and bring more traction to the websites or social media pages. In fact, around 92% of consumers trust reviews and testimonials more than traditional advertising.


However, if their platform is crawling with spam, hate speech, or unwanted content, users are less likely to recommend the brand to others.


With the right content moderation company, businesses can apply strategies to identify and mitigate risks such as cyberbullying, hate speech, and graphic content to protect users and ensure a safer digital environment.


Utilizing Content Moderation Services

The impact of user-generated content (UGC) on brand awareness and engagement cannot be overstated. Since many companies leverage UGC in their marketing campaigns, it is only necessary to utilize content moderation services. 


In achieving a positive user experience, what do tech companies do to moderate content? Here are some services they could offer:

  1. Text and Chat Moderation

For online businesses, it is beneficial to encourage customers to leave comments on blog articles or write detailed reviews about their products or services. This tells potential customers that the brand values their audience’s opinions.


However, some users may post spam or write comments that go against the brand’s regulations. Through text and chat moderation, spam, hate speech, and offensive language on their platforms can be filtered and removed.

  1. Image Moderation

Users may also post images that can attract people to engage with a brand. However, some images may contain inappropriate material that is not suitable for the target audience.


Through image moderation, each photo will be reviewed before being published on the platform, ensuring quality and compliance with existing rules and guidelines.

  1. Video Moderation

As we transition into a video-dominated internet, video moderation services become increasingly in demand. Before being posted on a site, user videos are screened for nudity or violence.


They are usually tagged into specific categories, and those that do not meet predefined parameters are flagged or removed.

  1. Profile Moderation

Online channels may also contain fake users, duplicate profiles, and inactive accounts that could be managed by people publishing illegal content or committing fraud or identity theft.


Through profile moderation solutions, these profiles can be meticulously reviewed to uphold the safety and privacy of other users. A multi-process verification system checks and authenticates accounts on a platform.


Combining AI Technology and Human Expertise

Top content moderation companies use a hybrid technique to combat the challenges of content moderation and create a positive experience for their users.


As tech companies embrace artificial technology (AI), AI-based content moderation has been developed to support human moderators, making the process more seamless than before.


Since thousands of content are produced by online users daily, manual moderation can be a tedious and time-consuming process. Content moderation through AI allows a scalable system that can deliver instant results.


However, is AI content moderation better than humans? In some aspects, the answer is a resounding yes. However, this technology may still not be refined enough to perform accurate contextual analysis from a human perspective. 


Even though an AI-powered system can process information faster, it is not meant to replace human moderators. It only acts as an assistive tool to automate conventional tasks that may involve text classification and vision-based search. 


It uses technologies such as natural language processing (NLP), computer vision, and other machine learning processes.


Balancing Freedom of Expression and Regulation

There is no doubt that content moderation can significantly impact one’s digital experience. However, promoting freedom of expression online while maintaining brand credibility is a balancing act.


Social media, for example, is a platform where people can freely express their opinions and have healthy debates about certain topics. Regardless, there is a limitation to what passes as “healthy” or not.


By setting clear community standards and policies, content moderators can effectively reinforce these guidelines on user-driven content. Additionally, users who follow regulations can have worthwhile discussions with others without fearing their posts getting wrongly flagged or removed.


Moreover, it is important to remember that not all negative UGC can damage a brand’s image. These can be treated as constructive criticism, which can help understand customers better and find new approaches to personalize user experience.


Transforming Content Moderation Strategies

Content moderation services are pivotal in shaping user experience. As customers gain easier access to everything about a brand, content moderation strategies must be reliable in keeping their online channels free from unsafe content.


Through innovations like AI-based content moderation, businesses can adapt to the evolving landscape of UGC and consumer behavior. By creating a safe digital space for users, they can improve their trust ratings while keeping conversations open with the online communities they serve.

Comments


Filter Posts

bottom of page