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Gee Beauty - A Female Founded, Multi-Generational Lifestyle Beauty Brand

Gee Beauty is a female founded, multi-generational lifestyle-beauty brand, founded by mother-daughters Miriam, Natalie, Celene and Stephanie Gee. The company was started in Toronto in 2005, and expanded to the US with the first location in Miami in 2011.

Gee Beauty set out to create a modern beauty destination that launched the concept of lifestyle beauty. A neighborhood studio offering time-sensitive and result-driven makeup and skin treatments, with multi-brand luxury skincare products that understood that time is precious. Modern beauty is about being quick and effective. We don’t have unlimited hours to spend – yet we are all looking for results, our best beauty and optimal wellness. Gee Beauty speaks to real women and men – and understands their unique skin, beauty and lifestyles while creating accessible solutions that target their goals.

“Our brand is all about creating modern beauty experiences with time-sensitive and result-driven treatments and world-renown skincare brands at our studios. Our eponymous makeup range offers our signature Gee Beauty glow – highlighting your unique natural beauty,” says Natalie Gee, Co-Founder of Gee Beauty.

With Miriam’s strong background in beauty editorial publications and on-set makeup artistry, the women have a strong love and passion for beauty. The multi-generational approach is truly the cornerstone of the Gee Beauty brand – focusing on building long-term and trusted relationships with clients and the community.

Gee Beauty has a 360-degree approach and offering when it comes to beauty. This is really what makes the brand so unique. From the physical studios in Toronto and Miami, to the signature beauty treatments, the retail offering of the world’s best beauty brands like Dr. Barbara Sturm, Augustinus Bader, MBR, Biologique Recherche, Tata Harper, Le Labo (both in-studio + online at, the eponymous makeup brand and creative content that’s produced – the Gee girls are always thinking about creating experiences for their clients and community. They aim to inspire, educate, and give you the tools to help achieve your best beauty, self-care and wellness.

We’re really all about creating unique and special beauty experiences – from coming into the studio, learning a new makeup technique, helping you achieve your skin goals, or working with you to build an effective skincare regimen, or sharing our social content or giving you an easy online shopping experience. We want beauty to be fun, educational, inspirational and most of all – accessible.


What are your personal favorite or go-to services at Gee Beauty?

I always ask myself “If I was a client at Gee - what would I definitely do monthly!” Without question I would maintain brows + lashes with monthly brow and lash tints - nothing frames your face better. I would get monthly facials with our custom Medi Multi Hydrafacial, and every three months I would have a Meet Gee Beauty session - our signature makeup refresh service. Just like our closet - organizing for new seasons we all need this for our makeup looks too!

What are your goals for Gee Beauty in the future? How do you plan to evolve the brand?

We’re in an exciting growth phase of our business, creating and evaluating the best ways to grow both our service offerings and also our reach for our makeup brand. We want to build a bigger Gee Beauty community and retail offering – so that so many more people can experience our brand, and embrace the Gee Beauty glow.

What are your best-sellers and any new products you’re excited about

Our PRIME SKIN Tinted Multi-Primer is our hero and all-time best seller because it's like instant good skin. You’ll get compliments when you wear it. It’s a one-and-done skin tint with light-to-medium coverage, and a soft focus, luminous finish. It’s definitely the Gee Beauty signature skin look. Our Color Sticks have an amazing range of blush, contour + highlight shades and are so smoothing, luminous and super lightweight. Our Liquid Glow range of illuminating fluid is like a golden touch of glow you can add to Prime Skin or your favorite moisturizer for face and body – so gorgeous for summer.

We have an amazing new category we’ve launched recently called Skin Prep – essentially getting your skin ready for a smooth and natural-looking makeup application. Our Duo Cleanse + Buff exfoliating cleanser is incredible – a gentle gel with apricot seed, and our newest product to launch from the collection is called Melt Away – a pre-cleanse makeup removing oil – so gentle and removes all makeup so well. It’s a must-try!

If you had to live with 1-2 Gee Beauty products; which would it be and why?

Definitely Prime Skin Tinted Multi-Primer! This product is so multi-purpose and multi-functional – its lightweight, hydrating, slightly blurring – making your skin look and feel so gorgeous and luminous. Plus it has SPF 20 for added protection.

Next would be The Multi-Mascara. It’s an all-in-one lifting, curling, volumizing, lengthening and defining mascara that has a clean formulation and is the go-to mascara for all the Gee women. It never flakes or feels hard to the touch, has great lasting effects but isn’t hard to remove at the end of the day. A Gee staple for sure!

SHOP all things skin and beauty, including Gee Beauty makeup at

WATCH, learn + follow @geebeauty @natgeebeauty on Instagram


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