Lazy K Bar Whiskey & Cole Hauser - Infusing Frontier Elegance into a Luxury Bourbon Experience

As Western heritage takes center stage in fashion, music, and design, Lazy K Bar Whiskey proudly carries that spirit forward, infusing the elegance of frontier craftsmanship into a modern luxury bourbon experience. More than a bourbon, Lazy K Bar is a shared vision shaped by the rugged beauty of Montana and the stories of those who have called it home for generations. The brand brings together David Leuschen, owner of the historic Lazy K Bar Ranch in Big Timber, Montana; Cole Hauser, third-generation Montanan and acclaimed actor known for portraying the strength and complexity of Western character Rip Wheeler in the hit series Yellowstone; and Britt West, a 25-year veteran of the beverage alcohol industry whose expertise has guided some of the world’s most respected spirits.

“There’s a story behind the brand. This is a legacy project for all partners involved,” explained Hauser. “We wanted to bring something to market that we’re proud of and that people can enjoy with their friends and family for 100 years to come. Montana is an extraordinary place with a lot of character, and our goal is to make sure that is reflected in Lazy K Bar Bourbon.”

That sense of legacy is woven into every detail, from the careful selection of barrels to the handcrafted design elements that echo the authenticity of ranch life. Guided by decades of experience, Britt West has been instrumental in fine-tuning the bourbon’s profile and elevating the brand’s presence. “What we’ve created is something that can be enjoyed around the campfire, at a dinner party with friends, or in the finest bars, restaurants, and hotels,” said West. “Our eight-year-old straight bourbon whiskey evokes the spirit of the Wild West. The bottle design is ruggedly handsome, burned with the ranch brand on aged leather and finished with a hefty brass closure. But it’s what’s inside the bottle that ultimately matters, and we think people are going to be very pleased when they give us a try.”

Lazy K Bar Bourbon draws inspiration from a place where heritage is not only remembered, but lived. Located just north of Big Timber, Lazy K Bar Ranch was founded as a working cattle and horse ranch in 1887 and began welcoming guests in 1922, earning its distinction as the oldest continuously operating dude ranch in Montana. Today, under Leuschen’s stewardship, the ranch continues to embody the spirit of the early cowboys while preserving the pristine landscape of the eastern slope of the Crazy Mountains. It is this rare blend of authenticity and natural beauty that informs the brand’s character: bold, enduring, and undeniably Western.

About Lazy K Bar Straight Bourbon Whiskey

• Straight bourbon, distilled and aged for a minimum of eight years in Kentucky and bottled in Bozeman, Montana

• Mash bill: 74% corn, 18% rye, 8% malted barley

• 92 proof, aged in #4 “Alligator Char” barrels

• SRP: $100

• Awarded 98 points out of 100 by Tasting Panel Magazine

Lazy K Bar Straight Bourbon Whiskey is available for purchase at lazykbarwhiskey.com and you can follow the brand’s journey on Instagram at @lazykbarwhiskey.