The Wine Membership Built Around Discovery - Yes Society
- May 24
- 2 min read
Most wine clubs curate from a distance: selections shaped by what’s available, what sells and a broad assumption of what members might enjoy. It is a serviceable model, but rarely does it spark curiosity.
Yes Society was built around a different idea: that curating a collection should be led by a team who intimately understand wine, and that a great collection is less a destination and more so an act of ongoing discovery.
Founded by Maggie Harrison, Head Winemaker of Antica Terra, Yes Society approaches curation the way a working winemaker does: not from a spreadsheet, but from a sensibility. Every wine we offer has been personally tasted by our team and discovered through trusted producer and supplier relationships. The result is access to nearly 100 wines available exclusively through the membership within the U.S. or globally, including rare allocations that exist entirely outside the channels most collectors can reach.
This means seeking out producers who have yet to be discovered by the wider market, keeping an ear to the ground for the quieter conversations happening in regions still under the radar. Earlier this year, I was in England not for the sparkling wines that have dominated the conversation, but to spend time with artisan producers whose wines have yet to reach the U.S. market. The same curiosity leads us toward Slovenian winemakers who have quietly been making remarkable wines for generations, or new projects emerging from classic regions like Burgundy, Tuscany, and Bordeaux, where younger producers are forging new paths alongside longstanding traditions.
These are the types of wines that excite our members. Our marketplace has been honored to showcase and introduce wines from producers such as Jean-Yves Bizot, one of Burgundy’s most coveted and tightly allocated names; Comando G, whose high-elevation Garnacha from Spain’s Sierra de Gredos has quietly earned cult status among collectors; Domaine de la Rochette, a Swiss Pinot Noir producer whose wines are difficult to acquire even within Switzerland; and Stella di Campalto, crafting perfumed, elegant wines from a region better known for dense power than nuance.
Incredible discoveries and rare access are a result of being present: in the vineyard and in conversation with the vintners who dedicate their lives to crafting these wines. That presence is what separates our curation from most wine clubs and makes the Yes Society marketplace a place of discovery for our members. Because many of the wines we find exist in very limited quantities, they appear outside of standard allocations, offered in small parcels that move quickly. It is less a catalogue than a living record of what we have been able to find, and it changes constantly.
Access has always been the promise of the wine club model. What Yes Society offers is something more: access built on sustained relationships, a genuine love of craft and a deep respect for both the classic wines of the world and the emerging producers quietly reshaping it. Paired with personalized guidance, the experience becomes less about simply acquiring bottles and more about discovering the wines you return to again and again.
Written by Tynan Pierce, Wine Director, Yes Society
