BMW - The New 8 Series Luxury Collection & Collaboration with Jeff Koons

With striking design modifications to the exterior and an interior that has been further developed in numerous details, premium carmaker BMW has honed the profile of its luxury sports cars. A redesigned front section makes for an exterior look that is as dynamic as it is elegant. In addition, all model variants of the new BMW 8 Series Coupé, the new BMW 8 Series Convertible and the new BMW 8 Series Gran Coupé come with an M sports package as standard. This means that the interior likewise conveys an even more intensely focused impression of driving pleasure. Operating convenience and connectivity are optimized by an enlarged 12.3-inch Control Display for the BMW iDrive system.


More than ever, the luxury sports cars of the BMW 8 Series embody a passion for inspiring performance and exclusive style. The BMW “Iconic Glow” kidney, which is standard on all model variants, now adds a particularly expressive accentuation to the exterior. On the inside, the BMW Individual Merino leather upholstery – now a standard feature – contributes to the luxurious ambience.


The new edition of the BMW 8 Series provides a particularly emotional boost for the brand’s current model offensive in the luxury performance segment. There are three individual vehicle characters to choose from, each of them offering its own distinctive interpretation of this fascinating combination of sporty flair and luxury. The BMW 8 Series Coupé embodies the classic two-door body shape, so it stands firmly in the tradition of the brand’s legendary sports cars, blending elegant lines with dynamic driving characteristics. The BMW 8 Series Coupé was developed in parallel with the BMW M8 GTE endurance racing car.

The BMW 8 Series Convertible combines sporting performance with the very highest level of exclusivity as well as the distinctive appeal of open-top driving pleasure. Its classic textile soft top can be opened or closed fully automatically in 15 seconds at the touch of a button.



The series is rounded off with a vehicle concept that combines typical BMW dynamic performance with a clear bonus in terms of space and long-distance suitability. As a four-door model with an exceptionally high level of seating comfort in the rear for a sports car, the BMW 8 Series Gran Coupé occupies an exceptional position in the luxury segment. Its outstanding performance characteristics result from the fact that it is the only model in its competitive field to have been derived directly from a two-door sports car – the BMW 8 Series Coupé.


The 8 X Jeff Koons


The design style and dynamic performance of the new BMW 8 Series are fascinating – not only on the road. For US artist Jeff Koons, they serve as sources of inspiration for the edition of the BMW M850i xDrive Gran Coupé he has designed, which will be presented for the first time on 17 February 2022. THE 8 X JEFF KOONS embodies precision, sophistication and craftsmanship. A multi-layer finish in eleven colors creates a highly expressive appearance. Meanwhile the interior’s impressive ambience is characterized by the very finest leather and other exquisite materials, along with the rich red and blue tones of BMW M GmbH and an engraved artist’s signature.




Jeff Koons and the BMW Group are linked by a partnership that dates back more than a decade. In 2010, he designed the BMW M3 GT2 Art Car that took part in the 24 Hours of Le Mans. This new project came about to mark the 50th anniversary of the BMW Group’s global commitment to culture. The limited edition is manufactured at the BMW Group plant in Dingolfing. This makes THE 8 X JEFF KOONS an exceptionally exclusive combination of art and driving pleasure in a luxury sports car by BMW.



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