Chicken Cock Whiskey Celebrates 170 Years
- May 30
- 1 min read
Chicken Cock Whiskey, one of America’s oldest whiskey brands established in 1856, is proud to unveil a comprehensive label refresh for its core portfolio. Launched in alignment with the brand’s 170th anniversary, the new designs personify the brand’s heritage by introducing five unique roosters—Remy, Ricky, Riley, Russell, and Rocco—to represent the distinct character of each expression.
The updated labels are now available nationwide on the following core whiskies:
Remy: Wheated Kentucky Straight Bourbon ($57.99)
Ricky: Kentucky Straight Bourbon ($59.99)
Riley: Kentucky Straight Rye Whiskey ($59.99)
Russell: Kentucky Straight Small Batch Bourbon ($69.99)
Rocco: Double Oak 10-Year Kentucky Whiskey ($95.99)
Since its inception, Chicken Cock has navigated a path unlike any other distillery. From 19th-century sales by the barrel to surviving the Whiskey Trust era, the brand famously refused to go quiet during Prohibition. By moving operations to Canada, Chicken Cock Rye became a staple of the underground scene, smuggled into iconic venues like Harlem’s Cotton Club. Simultaneously, it survived domestically as a prescribed “medicinal” spirit, often aged 10 to 16 years. The newly labeled core range is available at fine retailers nationwide and via the Chicken Cock Whiskey online shop.
