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Maserati - Prestige and Performance

Maserati celebrated its new  GranTurismo along with personalities from the world of fashion,  showbiz, sport, and music at its new Milan retail store in the heart  of Italy’s design capital. The Trident introduced its GranTurismo Launch  Edition PrimaSerie 75th Anniversary along with three masterpieces –  GranTurismo One Off Prisma and GranTurismo One Off Luce, designed  by Maserati Centro Stile, and GranTurismo One Off Ouroboros conceived  by the intrepid inspiration of Japanese street culture pioneer and friend  of the Trident Hiroshi Fujiwara. 

Style pioneer and global brand ambassador David Beckham was in  attendance to pay a personal tribute to the new GranTurismo, along  with Japanese designer Hiroshi Fujiwara, Italian pianist and composer  Dardust and Italian actress Matilda De Angelis who raised a glass and  celebrated the Trident’s icon – first designed in 1947 to enhance the long distance sports car par excellence. 

The GranTurismo One Off Prisma is a refined work of craftsmanship art,  equipped with the Nettuno V6 internal combustion engine, dedicated to  the heritage of this glorious car. The bodywork is made of a chromatic  partnership consisting of 14 different colours – all painted by hand –  and embellished with details of more than 8,500 letters hand-applied  and hand-varnished one by one, making up the names of Maserati cars.  Two of colors look ahead to the future, whilst the other twelve have been  selected from the hues of the most popular GranTurismo models of the  past, such as the characteristic Amaranto from the 1947 Maserati A6 1.500,  and the Oro Longchamps that brightened the 1973 Maserati Khamsin. 

The GranTurismo One Off Luce is a statement of innovation and  sustainability, featuring a full-electric Folgore engine, literally reflects  Maserati’s experimentation and constant research. The outfit is an  original chromatic mirrored monolith, engraved with a dynamic laser etched pattern and painted in an almost absent colour that makes the  contours of the car blend into its surroundings. The interiors are a hymn  to the future as they are made of ECONYL® – a regenerated nylon yarn –  resulting in a unique aesthetic metamorphosis: the monochromatic blue  interior reminds of the sea from which the sustainable material came  from. The shapes of the seats are underlined also by the few graphics  present on the central parts, lasered with gradient backing in contrast.  The result is the two contrasting techniques, inside and outside: the  mirror that almost hides the car and the laser that aims to create a  strong and deep track of Maserati’s soul, technical performance, and  astonishing beauty. 

Klaus Busse, Head of Design at Maserati, stated: “GranTurismo Prisma is  an ode to our 75-year heritage and to the know-how that has imbued all  the cars Maserati has made over time. GranTurismo Luce is our future,  looking ahead, in perfect balance with Prisma. The essence of each one  depends on the other. In terms of innovation, Prisma expresses all the  beauty and excellence of the Italian craftsmanship, as well as mastery  in painting and colour; Luce reveals all the technology developed with  Folgore, combining our forward-thinking attitude and Italian creativity”.

Following a long-standing partnership with Japanese  brand Fragment, started in 2021, Maserati introduced  the GranTurismo One Off Ouroboros, a virtual Fuoriserie  GranTurismo designed by street culture innovator  Hiroshi Fujiwara, as his own creative interpretation of the  contemporary GranTurismo in the full-electric Folgore  version. Inspired by the ‘Ouroboros’, a gnostic symbol that  expresses the unity of all things which never disappear but  perpetually change form in an eternal cycle of destruction  and recreation, Fujiwara conceived a one-of-a-kind car  seamlessly blending distinctive design elements from  a curated selection of Maserati from the past.

The  Granturismo Ouroboros design combines the front grill  from the A6GCS Berlinetta Pininfarina and the side vents  of the 3500 GT – icons of the elegance of the 1950s – along  with the covered round headlights that characterized  the 1960s racers such as the Maserati Tipo 151. The new  forged wheels are inspired by the pioneering magnesium  alloy wheels introduced by the Bora in the 1970s, while  the connected taillight fascia is a direct reference to the  ground-breaking design of the Shamal from the 1980s –  1990s. 

Hiroshi Fujiwara, the mastermind behind Fragment,  stated: “GranTurismo Ouroboros has been conceived  as a visual and cultural link between the various eras of  Maserati design and the current GranTurismo generation.  We worked with Maserati team to connect the pinnacle of  tech and performance that they have today with the icons  of style that generated and fuelled the myth through the  decades”. 

During the soirée and as part of the Fragment collaboration,  Fujiwara gave a special preview on the exclusive capsule  collection inspired by a luxury road trip abord the Maserati  GranTurismo, featuring a new logo designed like a car-club,  combining the Trident and Fragment while paying homage  to Modena and Tokyo, home cities of the two brands. The  collection – available from summer 2023 on  and at select Maserati showrooms – includes tees, zip  sweats, sweatpants – available in black and white – as well  as a black ball cap, a key charm in the shape of the first  Maserati GranTurismo A6 1.500, a tote bag, a collector’s  edition map of Italy designed by Yorgo Tloupas, as well as  a cashmere blanket, a portable chair and table co-created  with Helinox for the perfect stop along an unforgettable  Maserati grand tour. 

Finally, the unmistakable allure of a limited edition  like the GranTurismo Launch Edition PrimaSerie 75th  Anniversary was showcased at the event. Made in four  unique configurations, the total of 300 units – 75 for each  version with an internal combustion engine, in Grigio  Lamiera and Nero Cometa colours, and 75 for the electric  Folgore version, in Rame Folgore and Blu Inchiostro hues  – celebrates the quintessence of Italian luxury in terms of  performance and stands as a testament to an ideal balance  between beauty and functionality, without ostentation.


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