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Selling a Luxury Home

Selling a home is a complex process in any case. Selling a luxury home takes even more work. Of course, these homes are stunning and many feel that they can largely sell themselves. However, when you’re looking to secure a great offer on a property that already has a large price tag attached, you are going to have to put in a fair amount of work and pay attention to many of the finer details. Here are some top tips that can really help you to sell a luxury property for the price you’re looking for.

Know Your Buyer

First, you need to make sure that you know your buyer. Luxury property is actually a large category of properties and you can find that one varies drastically from the next. For example, a modern, penthouse suite in a major city can class as luxury, just as easily as a traditional estate with mansion and grounds. These two types of property are going to draw completely different indivdiuals or families towards them. By knowing what type of target demographic your property will likely appeal to, you can start to tailor your sale to target them and draw them in. Once you know your buyer, you can more accurately target their wants and needs, highlighting how your property will help them build their perfect life.

Know Your Sales Platform

It’s also important to have a good idea of how you are going to sell your property. Do you want to go through estate agents, holding property viewings and open house events? Or would you rather go through Concierge Auctions? The right sales platform for you will depend on a variety of factors, ranging from how quickly you want to get the property off the market, how lenient you are on price, whether you’re willing to vary on your asking price and more. If you’re unsure of the best approach to suit your needs, a property advisor will be able to guide you on this journey.

Work with an Experienced Realtor

If you decide to sell through an estate agent or realtor, it’s important to choose someone who has experience and specialises in selling luxury properties. There are countless types of realtors out there and someone who’s used to selling lower value properties may not be a good match. Those who specialise in luxury tend to already have good contacts on their books and have networked with people who are more likely to put in offers around your expected range. Connections can prove to be everything.

Bring in a Stager

A professional stager can set your home up to appeal to buyers as best possible. They will be able to stage your home, adding small touches and details that can really convince people who may otherwise have looked over your property and decided it wasn’t for them. You’d be astounded at the difference that some simple styling and redecorating or furnishing can make to interest in your property!

These tips should really help you on your journey to selling a luxury property for the best price possible!


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