Ski Queens: The Jet-Set Alpine Lifestyle

Ski Queens began not as a brand, but as a vision of alpine living.

Founded by Arina Sprynz, this lifestyle platform has quietly rewritten how women are seen — and heard — in the mountains. With over 15 million monthly views during peak ski season, Ski Queens has become one of the most visible female-led voices in alpine culture, blending sport, fashion, travel, and community into a single, unmistakable aesthetic.

What sets Ski Queens apart is its refusal to separate performance from pleasure. Here, technical skiing coexists with elegance. Black runs share space with beautifully designed ski rooms, long lunches, and après-ski rituals. It’s skiing as a lifestyle — not a costume.

Over recent seasons, Ski Queens has partnered with some of the most recognisable names in luxury hospitality and lifestyle, including Rosewood Hotels and Bagatelle. These collaborations are never overt. Instead, they unfold through editorial storytelling — cinematic visuals, refined pacing, and a tone that feels aspirational yet effortless. Promotion is subtle, woven naturally into moments rather than announced.

But Ski Queens is evolving beyond content.

At its core, the platform is building toward something larger: a curated alpine ecosystem for women. European ski resorts have been reviewed and compared not just by slope difficulty, but by atmosphere, hospitality, ski-room design, après-ski culture, and how welcoming they feel to female skiers. It’s a perspective long missing from the industry.

Community plays an equally important role. New Ski Queens are joining from around the world, and upcoming initiatives include women-focused ski learning trips, curated alpine tours, and social ski experiences designed to build confidence — both on and off the slopes. These experiences prioritise progression without pressure, elegance without pretence, and connection without hierarchy.

Importantly, Ski Queens champions skiing as a space where women can belong without apology. Whether carving steep terrain or discovering the sport for the first time, the platform encourages women to take up space — stylishly, confidently, and on their own terms.

Looking ahead, Ski Queens is positioning itself as a leading platform for everything related to skiing — from resorts and instructors to travel, fashion, and brand storytelling. It is less about trends, and more about longevity: a modern alpine culture shaped by women who ski for themselves.

In a world that often treats skiing as either sport or spectacle, Ski Queens proves it can be both — and better when women lead the narrative.

Website: www.skiqueens.co.uk

Instagram: @skiqueens

Youtube: https://www.youtube.com/@SkiQueens