JOLENE: The Rock & Roll Cold Brew That’s Fueling the Rhythm of Live Music

Coffee has always been the great unifier, whether sipped at sunrise, savored during late-night brainstorms, or clutched tightly before big moments. For Red Hot Chili Peppers frontman Anthony Kiedis and longtime confidant Shane Powers, it was the thread woven through two decades of Saturday morning catch-ups. And like many bold ideas born over a cup of joe, one sidewalk shout sparked the birth of JOLENE—a ready-to-drink coffee brand with the spirit of live music coursing through its veins.

“Shane shouted at me down the sidewalk, ‘Let’s do something!’” Kiedis recalls. “I shouted back, ‘How ‘bout coffee?’ He said ‘done.’” That simple exchange turned into something far more ambitious—a full-bodied, flavor-forward canned coffee that moves with the pulse of music lovers and java aficionados alike.

JOLENE is not your typical ready-to-drink brew. It’s a backstage pass to a lifestyle. Born from camaraderie and built on creativity, the brand is the collaborative vision of Kiedis and Powers, brought to life with the help of nightlife luminary John Terzian, founder of the h.wood Group. Terzian connected the dots, introducing the duo to Michael Rapino, CEO of Live Nation, and James Morrissey, founder of Global Brand Equities. Together, this powerhouse team set out to create something that was as authentic as it was energizing—a coffee with culture, soul, and staying power.

The result is JOLENE, launching with two artfully crafted flavors: Black, a bold cold brew that commands attention, and White, a smooth oat milk latte that’s as easy on the palate as it is on the eyes. Both are now available online with nationwide shipping, in select retailers across Los Angeles and New York City, and at 40 Live Nation amphitheaters across 23 states, including iconic stops like The Gorge, Northwell at Jones Beach, and the Allianz Amphitheater.

More than just a grab-and-go option, JOLENE is designed to elevate the live music experience. At select venues, it’s served in premium coffee cocktails. At festivals, it powers fan-forward activations that energize the crowd from first set to encore. It’s coffee with a kick, and not just the caffeinated kind.

“Fans want options that fit the pace and energy of live music,” says Russell Wallach, Global President of Live Nation. “Cold brew has come up again and again, and JOLENE delivers--it’s high quality, easy to enjoy, and adds something new to the fan experience.”

But behind all the cool-factor branding and top-tier partnerships lies something deeper: a sincere commitment to community, craft, and conscious sourcing. JOLENE proudly sources its beans from an all-female co-op in Peru, ensuring fair compensation and empowering women farmers at the source. It's a small but powerful way to make sure the energy in every can starts on the right note.

Morrissey, who led the product development, was uncompromising in creating the ideal flavor profile. “Any successful brand must start with a great product,” he notes. “We spent a lot of time with Anthony, Shane, and John tasting rounds until we landed on the perfect blend with JOLENE.”

That attention to detail is evident in every sip and every aspect of the brand’s evolution. With equity investments from Live Nation, Global Brand Equities, and h.wood Group, this isn’t a vanity project. It’s a mission. One fueled by friendship, fired up by music, and finished with the perfect pour.

“I've been extremely lucky to have had a lot of life experiences,” Shane Powers reflects. “But visualizing JOLENE with Anthony, executing with John and James, and realizing it with Michael? That’s something I’ll share with people over great coffee for the rest of my life.”

Whether you’re dancing under the stars at a summer amphitheater or just chasing your next big idea, JOLENE is there, bold, smooth, and always ready for an encore.

To learn more about JOLENE, visit https://jolenecoffee.com