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Kylie Jenner Launches Sprinter: The New Icon in Canned Cocktails

Kylie Jenner, entrepreneur, and reality TV star, is stepping into the world of ready-to-drink (RTD) beverages with the announcement of Sprinter, a premium vodka soda in a can. Designed to meet the growing demand for high-quality canned cocktails, Sprinter boasts a blend of simple yet top-tier ingredients, including premium vodka, sparkling water, and real fruit juice, creating a bold and refreshing beverage experience. With four fruit flavors, Sprinter aims to revolutionize the RTD space.

Jenner expressed her excitement about entering the market, stating, "Sprinter is my answer to the growing consumer demand for quality canned cocktails. We're adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can." Jenner emphasized not only the unique branding that captures the essence of fun but also the exceptional taste of Sprinter, asserting it as the best vodka soda she has ever tried.

To ensure the perfection of Sprinter, Jenner enlisted the expertise of Chandra Richter, a seasoned beverage development specialist with over two decades of experience in the beverage alcohol industry and a PhD in molecular biology. Richter joins Sprinter as Head of Product Development and Operations, overseeing the crafting of the beverage. After rigorous taste testing and refinement, Sprinter emerged as a 100-calorie, 4.5% ABV concoction with no added sugar, available in four flavors: Black Cherry, Peach, Grapefruit, and Lime.

Richter commented, "It's been such a pleasure developing Sprinter with Kylie. We held numerous tastings over the past year to ensure each of our four flavors is as natural and true-to-fruit as possible. Sprinter is a mouthwatering vodka soda in a can that makes every moment an occasion."

With its bold and vibrant packaging, Sprinter is poised to stand out on store shelves. The beverage will be offered in an 8-can variety pack at a suggested retail price of $19.99.

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