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Matthew McConaughey - Longbranch Bourbon

Longbranch is a collaboration between Matthew McConaughey and Master Distiller Eddie Russell that dares to think about what can be. Inspired by McConaughey’s Kentucky and Texas roots, this rare small-batch Kentucky bourbon is refined with Texas Mesquite and oak charcoals – a unique method that deepens the flavor and complexity of the whiskey.

To create Longbranch’s signature flavor, McConaughey and Russell spent countless hours sharing notes, then, after two years of testing, perfected a proprietary process that combines two separate charcoal filtration methods to give Longbranch a smooth and full finish.

The bourbon brand’s first-ever global creative campaign entitled “Wonder What If” brings the brand’s message to life. Directed by Longbranch Co-Creator Matthew McConaughey in partnership with the brand, the video spot taps into the power of wonderment and curiosity by inviting audiences to join Matthew as he questions what is and dares to think about what can be. Both optimistic and clever, the theme is a true testament to the authenticity of this campaign and aims to inspire, challenge conventional thinking, and ignite exploration.

“The question ‘what if?’ can be a powerful one, beckoning us to dig deep and challenge ourselves,” said McConaughey. “A few years ago, we asked ourselves what if we put a Texas spin on Kentucky Straight Bourbon, and that curiosity led to the birth of Longbranch, my co-creation with Master Distiller Eddie Russell. Our curiosities guide us through life and allow us to turn our ‘what ifs’ into ‘that’s it,’ and we’re hoping this bourbon and our new campaign inspires others to do just that.”

The self-directed video spot features McConaughey sitting in a field with nothing but Longbranch in his hand and a mind free to wander and ponder life’s great questions. McConaughey’s innately curious spirit was the impetus for creating Longbranch Bourbon, an 8-year-old Kentucky Straight Bourbon made in small batches - refined with Texas Mesquite, American Oak charcoals, subtle hints of smoky sweetness and flavors of caramel, pear, and hints of citrus.

“Wonder What If” highlights the rich story-telling that McConaughey has brought to the brand as Creative Director, creating a campaign that is equal parts culturally curious and artistic. Taking inspiration from the creation story of Longbranch, the campaign brings to life the quest of discovery and embracing unfamiliar experiences in the pursuit of discovering something new.

Here are a few favorite cocktails to try using Longbranch Bourbon. However, bourbon lovers can always enjoy Longbranch neat – just the way Matthew likes.


1.5 Parts Longbranch

0.25 Part Averna

0.25 Part Agave Nectar

0.25 Part Lime

0.75 Part Tamarind Agua Fresca

Shake and strain

Garnish with a sprig of mint


2 Parts Longbranch

0.5 Part Cynar

0.5 Part Grand Marnier Cordon Rouge

3 Dashes Aromatic Bitters

Stir and strain

Garnish with an orange twist


1.5 Parts Longbranch

0.5 Part Simple Syrup

0.5 Part Grand Marnier

0.75 Part Lemon Juice

Shake and strain

Garnish with a lemon twist


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