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Ulyana Sergeenko - A Heroine of a New Era

Ulyana Sergeenko keeps telling captivating stories through her collections. The beginning of this year, marking the fashion house’s ten-year anniversary, Ulyana Sergeenko celebrates with her new Couture collection for the Spring-Summer 2021 season. The heroine of the collection was inspired by the image of Vera Kholodnaya, the most famous Russian actress of silent film.

Vera, known as “the queen of the screen,” charmed audiences with her gracious beauty and the piercing gaze of her bottomless eyes, drowning in a sea of dark shadows—an image that became a classic over the short, but thrilling few years of her career. Almost a hundred years later, Ulyana offers an homage to her image and tells the story of a heroine of a new era: bohemian and romantic, strong and brave, and unflappably elegant.

Other legendary names of the 1920s share this season’s moodboard with Vera Kholodnaya: namely, the sculptor Demétre Chiparus with his dancing ladies, and the artist Roman Tyrtov—better known under the pseudonym Erte—whose graphic artworks for Vogue and Harper’s Bazaar embody the spirit of his time. Here are also architecture, interior décor, urban landmarks, and sculptures: New York’s Empire State Building, the Lenin Library in Moscow, Vera Mukhina’s sculpture “The Worker and the Kolkhoz Woman,” Moscow’s “Aeroport” metro station and others.

The character of all the collection’s elements and artistic approaches was inspired by Art-Déco — the ruling style of the 1920s, when the icons of the brand’s collection lived and worked. The style’s influence can be traced through the combination of textures, the nature of the lines and silhouettes, the choice of colors, and the graphic focus of the ornamentation and embroidery. In the new collection, all of the attention is devoted, as usual, to natural fabrics, manual labor and the exquisite quality of the pieces.

For daily appearances, Ulyana Sergeenko dresses her heroine in austere but relaxed suits with wide and slightly turned up shoulders, wide trousers, soft cardigans, and comfortable chiffon dresses. During the night she shines in dresses made of flowing, airy fabrics, with ringing fringes and transparent shards of crystal scattered over her outfits. A “fur coat” made of marabou feathers or a shawl made of embroidered silk threads is thrown over her shoulders. The lightness of evening dresses made of weightless fabrics gives plasticity to the whole image as if in front of us is a living sculpture by Demeter Chiparus.

Known for her great passion for traditional crafts and rare techniques, Ulyana adorns the new collection with numerous handcrafted details. This season, the fashion house is working together with more Russian traditional crafts than ever: crystal details for clothing and accessories were created at the Gus Khrustalny factory, the miniature buttons and brooches for suits and dresses were painted by the artists at “Rostovskaya Finift”, the lace elements for evening wear were concocted by master craftswomen at “Lace Land” atelier from Yelets and the Kadomsy Veniz factory, the geometric ornaments were embroidered by Krestetskaya Stitch and the clutches were hand-carved from wood.

Precious fabrics such as silk, chiffon, cady, velvet crepe, wool and cashmere are featured in burgundy, blue and crimson colors, together with classical black and white combinations and subdued shades: dusty rose, beige and gray.

The accessory line is presented with a wide range of items: from headpieces and face masks embroidered with Yelets laces and decorated with crystals, Carl Zeiss lens with author’s ornaments on it, to the variety of belts with crystal elements, hand craved wood clutches, fully embroidered beaded bags, and, of course, high heels.


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