Tower of Terroir - Belvedere Brings Vodka To New Heights
At the forefront of vodka’s future, Belvedere is a brand founded with a collective mindset. With a new collection of Single Estate Rye Vodkas on the market, a global partnership with American singer-songwriter Janelle Monáe and A Beautiful Future set in its sights, this prestigious liquid’s impressive portfolio and title as the world’s “first super-premium vodka” is a testament to its power.
From distillers who first created vodka as an expression of creativity after the fall of communism to a collective of Polish agricultural partners who grow its precious rye today, Belvedere is a brand created not by individuals, but by a passionate and committed collective.
That collective power, also comes from the very ground in which Belvedere is rooted –it’s terroir.
Most vodka companies spend a lot of time enhancing distillation techniques, aiming for that odorless, flavorless quality. But, as the industry leader, Belvedere Vodka is more interested in a different, more luxurious conversation: the terroir (geography, climate,weather) of the fields in Poland where its premium-grade Polska Rye is grown — and its impact on the taste of vodka. Of this the company is entirely sure: A vodka’s place of origin, much like a wine’s place of origin, affects its tasting notes. With the new Single Estate Rye collection, Belvedere reveals that unique environments have a direct impact on the rye and therefore the taste of the vodka. Together, the unprecedented pair of vodkas tell a story of unique terroir, rare rye and expert craftsmanship.
Smogóry Forest and Lake Batezek are the Single Estate Rye vodka duo named after vastly different environments made exclusively from Dankowskie Diamond rye, yet each has its own unique expression due to the terroir which it was made. The influence of the distinct soil, topography and climate is beautifully expressed in each bottle, illustrating the extraordinary quality and character in vodka. When sampled side by side, the two vodkas deliver two completely different taste profiles.
Smogóry Forest is bold and savory. Crafted from rye cultivated in western Poland in a pastoral region known for its vast forests, short, continental weather fronts, mild winters and fertile soil; this lush, forested terroir is reflected in each bottle with notes of salted caramel, a touch of honey and white pepper.
Lake Bartezek is delicate and crisp. Crafted from rye cultivated in northern Poland’s lake district, a region renowned for its crystal-clear glacial lakes, long and snowy winters are reflected each bottle with notes of black pepper, toasted nuts and cream. In fact, the rye in this region spends over 80 winter days buried in snow, conditions that add to its character and greatly impact the liquid’s flavor profile.
“The Single Estate Rye Series is truly an exploration of the idea of taste in vodka. To say vodka is tasteless is simply untrue. The effects of soil, climate and geography on taste bring forth a new terroir concept for vodka.
The result are two superior, unique expressions we know consumers will love.” says Carlos Zepeda, VicePresident, Belvedere Vodka at Moët Hennessy USA.
Beyond the terroir that defines the liquid luxury belonging to the Single Estate Rye collection, what else sets Belvedere Vodka apart from the rest? Rye, water and most importantly – character.
Rooted in innovation, Belvedere is the only vodka produced with rye which contributes to a distinctive taste and natural character. Crafted using 100% Polska rye and water from its own natural well, Belvedere contains zero additives, no sugar added, and is even certified kosher by the Orthodox Union.
Even the name “Belvedere” comes with character, as it translates to ‘a place from which one sees beauty’ and is named after the Belweder Palace in Warsaw – which adorns every bottle as a reminder of the brand’s heritage. Channeling that heritage into action, collaboration and innovation continue to be vital to Belvedere via partnerships with inspired artists such as Janelle Monáe.
Belvedere’s latest campaign withJanelle Monáe, A Beautiful Future, is a narrative telling the share dvision of a future where diversity, self-expression and inclusion are celebrated.
Belvedere and Monáe both believe we must all be actively engaged in the conversation, be given a space that encourages positive thought, and afforded the opportunity to express hopes, desires, and visions for what a Beautiful Future looks like for all. Already advancing towards the future, Belvedere is the only vodka brand to be awarded the Positive Luxury Butterfly Mark, in recognition of its commitment to quality craftsmanship, positive brand values, and environmental responsibility. This unique trust mark and seal allows consumers to instantly recognize Belvedere as a brand that cares about the environment.
To the modern-day drinker, it has become increasingly clear: No tall vodka is created equal. Fans of the category could always lean on how it’s made as a point of proud distinction.With Belvedere, the choice is obvious and the brand knows no limits.